On Jun 27, 2014, at 2:56 PM, Erik Moeller erik@wikimedia.org wrote:
On Fri, Jun 27, 2014 at 2:26 PM, Dario Taraborelli dtaraborelli@wikimedia.org wrote:
On the contribution side, the switchover also had a positive impact on new user activation [1].
iPad users who were previously signing up on the desktop site saw a significantly (and substantially) higher activation rate [2] as a result of the redirection, for most days we sampled after the switchover.
It’s too early to tell if this change in new user engagement will persist (we probably had a large number of testers among the first signups) and we know that by design (anonymous edit restrictions, prominent CTAs) we should expect to see a higher conversion for editors on the mobile site, but these results are very encouraging: we’re seeing a much higher rate of new users to contribute to start editing Wikipedia in an environment that is more appropriate for tablet devices.
Very cool data, thanks Dario! Is it possible to quantify before/after total edit volume to account for the impact of the anonymous edit restriction?
I am looking into overall edit volume as well. We should keep in mind that this will be a noisy measure (much less controlled than new user activation rates).
Other hypotheses we’re formulating on the expected impact of the tablet switchover are listed here [1], feel free to add more.
Dario
[1] http://etherpad.wikimedia.org/p/TabletSwitchover-UserAcquisition