It's worth noting that the 2nd graphic given on http://thenextweb.com/insider/2015/08/26/how-we-use-our-phones-is-changing-i... tells us that most app usage is on facebook, entertainment(games). I interpret this as the web is not as engaging as an app. Compare an addictive RPG mobile game with a blog post / wikipedia article - of course more time is going to be spent in the former. I don't think you can compare the two and a lot of these reports bother me since they seem to forget this.
When I was commuting to school back in the day I invested my time on my Nokia 3210 on the game snake. When I got WAP I'd read BBC news sans images. When data was cheaper/faster - blog posts/news articles. Now I have apps my options are endless.. Twitter.. Facebook... maps... ahh
My interpretation is people are choosing to invest their internet time on things such as messaging and entertainment rather than web and that we need to find ways to engage people in the Wikipedia rabbit hole/experience, the platform not being relevant.
On Thu, Aug 27, 2015 at 8:26 AM, Tilman Bayer tbayer@wikimedia.org wrote:
.. well, that would be a bit too simplified, but there's food for thought in these two reports:
http://qz.com/466089/the-fastest-growing-mobile-phone-markets-barely-use-app... ("In Asia and Africa, websites made up 90% and 96% of mobile impressions, respectively, in the second quarter. Their habits are a sharp contrast to the US, where apps accounted for 91% of impressions. Globally, there’s a more even distribution, with apps making up 56% of mobile impressions and websites comprising the remainder.")
http://thenextweb.com/insider/2015/08/26/how-we-use-our-phones-is-changing-i... ("According to Yahoo’s data, the use of the browser on smartphones is quickly declining [in the US]. From 2013 to 2015, the company saw the usage time of the mobile browser drop by over 50 percent as they moved to native apps instead.")
-- Tilman Bayer Senior Analyst Wikimedia Foundation IRC (Freenode): HaeB
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