We had an interesting discussion in #wikimedia-mobile today. A user
came into the channel and made some comment about "nothing loads on
mobile, afaik it doesnt even allow logging in"
At first I thought he/she was talking about the app but as we talked
some more it became clear he/she hadn't realised the hamburger icon
was clickable and had assumed it was part of the search feature.
May and I tried to probe a bit more to understand whether it's a
cultural thing (e.g. maybe the hamburger icon is only recognisable in
North America/Western Europe). Alas, he/she then got very defensive
and angry and for some reason didn't want to talk about it.
He did however mention she/he wanted a help page but when I asked
where that would be discovered he went into radio silence.
I know the design team have been looking to move away from the
hamburger icon and after talking with May we reckon it might be useful
to run a few A/B tests around it to see if it becomes 'more clickable'
if
* a divider is present
* if we try effects on the icon to make it look more tappable
* If it changes to an icon other than the hamburger
It also suggests we may want to think about how we surface a help
feature to these users... putting it in the hamburger menu itself
might not be a good idea..