Now that it's the end of the UTC day, I updated my numbers for the day so
that they're no longer extrapolated and normalised, and as expected the
Android app registrations increased by 550%, and exceeded desktop for the
day. Additionally, the number of saved edits has not varied significantly,
so the onboarding screen has had zero effect on the number of edits.
Let's get that better onboarding screen in! :-)
Dan
On 24 July 2014 09:24, Dan Garry <dgarry(a)wikimedia.org> wrote:
Hi everyone,
Yesterday, we pushed an updated version of the Android app to production.
Notably, that update included a screen which is shown once upon first
starting the app, then never shown again, asking the user to sign up. For
those of you who don't know, the screen looks like this (MASSIVE IMAGE
WARNING):
http://imgur.com/yOY4Iub
I've taken a preliminary look at our EventLogging data and, as you might
expect, there's been a massive upsurge in Android account registrations. *Right
now, the rate of Android app account registrations has increased by over
500%.* In fact, so far today, there have been more account registrations
on the Android app than on desktop!
The onboarding screen is being shown to everyone who downloads the app
now, including everyone who previously had the app and updated to the new
version. As mentioned above, the screen is only shown once, so I expect
this rate to decline rather dramatically over the next few days.
As we suspected, the actual beneficial effects of the onboarding screen on
our active editor numbers are pretty doubtful; my preliminary analysis
shows no increase in the number of edits that have been successfully saved
after the launch of the onboarding screen. This comes as no surprise to us,
as we knew that a big weakness of the onboarding screen is that it doesn't
mention editing or even say why you should sign up. We already were aware
of this and working to fix it.
I'll continue to keep you posted.
Thanks,
Dan
--
Dan Garry
Associate Product Manager for Platform and Mobile Apps
Wikimedia Foundation
--
Dan Garry
Associate Product Manager for Platform and Mobile Apps
Wikimedia Foundation