On Thu, Jul 24, 2014 at 9:24 AM, Dan Garry <dgarry(a)wikimedia.org> wrote:
Yesterday, we pushed an updated version of the Android
app to production.
Notably, that update included a screen which is shown once upon first
starting the app, then never shown again, asking the user to sign up. For
those of you who don't know, the screen looks like this (MASSIVE IMAGE
WARNING):
http://imgur.com/yOY4Iub
I'm not seeing the app listed on
https://www.mediawiki.org/wiki/Mobile/Release_history#Wikipedia
Let's update so that we can remember what changed when.
I've taken a preliminary look at our EventLogging
data and, as you might
expect, there's been a massive upsurge in Android account registrations.
Right now, the rate of Android app account registrations has increased by
over 500%. In fact, so far today, there have been more account registrations
on the Android app than on desktop!
Do we have a dashboard up that we can easily see this data and compare
it to mobile web. I want to make sure that anyone can easily see this
data.
Exciting to see a call to action be successful but lets keep in mind
that our quarterly goal is repeat contributions and while
registrations help to start that discussion our success is judged by
those users editing *and* coming back.
The onboarding screen is being shown to everyone who
downloads the app now,
including everyone who previously had the app and updated to the new
version. As mentioned above, the screen is only shown once, so I expect this
rate to decline rather dramatically over the next few days.
As we suspected, the actual beneficial effects of the onboarding screen on
our active editor numbers are pretty doubtful; my preliminary analysis shows
no increase in the number of edits that have been successfully saved after
the launch of the onboarding screen. This comes as no surprise to us, as we
knew that a big weakness of the onboarding screen is that it doesn't mention
editing or even say why you should sign up. We already were aware of this
and working to fix it.
What's next to address this? Wikimania will soon be upon us and then
some down time. I want to make sure that we have time to iterate and
strive to exceed our goal. Some of these conversations have happened
in the office but I want to make sure we articulate it on list as
well.
--tomasz