[Wikimedia-l] Fundraiser launch update

[Zack Exley]

No, sorry, that was an oversight in my message. We will not run campaigns
in those countries (FR, DE, CH) in April.


On Mon, Nov 26, 2012 at 12:18 AM, Florence Devouard <anthere9 at yahoo.com>wrote:

> On 11/26/12 8:10 AM, Zack Exley wrote:
>
>> Hi all,
>>
>> We have some information on the fundraiser launch to share.  We are still
>> planning on launching Monday, November 26, but we're going to make a
>> change
>> this year in the timing of campaigns around the world.
>>
>> Every year, as we get closer to the launch date, we test more frequently
>> and discover new messages and designs that make the fundraiser much more
>> efficient (i.e. more money per day, shorter fundraiser, fewer and/or
>> smaller banners).
>>
>> In the past couple weeks, we've discovered some new designs and messages
>> that we believe will let us shorten the fundraiser by a lot -- *and* make
>> the banners much smaller than they've typically been.
>>
>> But we don't have time to adapt these to all the countries and languages
>> in
>> the world right away. This has pushed us to do something we've known is
>> the
>> right thing to do for some time.
>>
>> We're going to run this end of year campaign only in 5 countries (US, CA,
>> GB, AU & NZ) and then spend three months meticulously localizing and
>> translating (and testing for new purely local messages) before running the
>> global campaign in all other counties, in which our best messages and
>> designs developed in December will be used across the world.
>>
>> We will use the time over the next month to run short tests of various
>> messages and payment options in other languages and countries in
>> preparation for the global campaign that we'll run in April.  So people in
>> the five-country campaign will still only see a campaign once a year (in
>> December).  And people in all other countries will still only see a
>> campaign once a year (in April).
>>
>
> Hello
>
> Very practical question...
>
> 4 chapters are currently also fundraising (right now, at the usual time
> period).
>
> Does that mean that that the WMF will fundraise in these countries in
> April whilst chapters will also fundraise in these countries in nov-january
> ? (which mean they will see two campaigns ?)
>
> And does "all other countries" mean "everywhere BUT US, CA, GB, AU, NZ,
> France, Switzerland and Germany ?"
>
> Flo
>
>
>
>  *Everyone, everywhere will only see one campaign per year* -- unless they
>> happen to travel from, say, the US in December to India in April.
>>
>> We're excited about breaking the campaign up for several reasons.  Over
>> the
>> next month, we will be able to focus on testing and finding the best
>> messages.  The new "Facts" banners have opened up more testing
>> possibilites
>> for us, and we'll learn a lot about our messages in the next month, while
>> we can test 24 hours per day.  We'll use the lessons learned from the
>> December five-country campaign and spend the next three months applying
>> them correctly and testing multiple versions in other languages and
>> countries.
>>
>> What we've learned over the past few years is that the same messages tend
>> to win all over the world. But that translating short, colloquial
>> fundraising messages takes a long time and many translators to get right.
>> And we're finding a new "best" message basically every day. We don't think
>> it's good if only English readers are getting our best messages.
>>
>> So overall, we think we'll be able to run both the English banners and the
>> multilingual banners better by breaking up the campaign.
>>
>> Our volunteer translators have already done a ton of work translating our
>> current best messages -- and we are very thankful! We're using all of
>> those
>> translations now, in our testing and they will be the basis of the April
>> campaign. We will be engaging the community of volunteers, donors and
>> readers even more in the coming months to optimize the translations of the
>> new messages and ramp up testing in various languages.  Moreover, there
>> are
>> technical updates to the translation system that we'll be able to use
>> during the April campaign that are not released yet.
>>
>> We are looking forward to more of our readers receiving better messages
>> and
>> donation experiences in countries around the world.
>>
>> More info to come! Instead of replying to this thread, please comment
>> on the Fundraiser
>> 2012 meta discussion page:
>> http://meta.wikimedia.org/**wiki/Talk:Fundraising_2012<http://meta.wikimedia.org/wiki/Talk:Fundraising_2012>
>>
>> Zack & Megan,
>> WMF fundraising
>> ______________________________**_________________
>> Wikimedia-l mailing list
>> Wikimedia-l at lists.wikimedia.**org <Wikimedia-l at lists.wikimedia.org>
>> Unsubscribe: https://lists.wikimedia.org/**mailman/listinfo/wikimedia-l<https://lists.wikimedia.org/mailman/listinfo/wikimedia-l>
>>
>>
>
>
> ______________________________**_________________
> Wikimedia-l mailing list
> Wikimedia-l at lists.wikimedia.**org <Wikimedia-l at lists.wikimedia.org>
> Unsubscribe: https://lists.wikimedia.org/**mailman/listinfo/wikimedia-l<https://lists.wikimedia.org/mailman/listinfo/wikimedia-l>
>



-- 
Zack Exley
Chief Revenue Officer
Wikimedia Foundation
415 506 9225