[Wikimedia-l] Fundraiser launch update

[Florence Devouard]

Ok

Thanks

Flo

On 11/26/12 9:22 AM, Zack Exley wrote:
> No, sorry, that was an oversight in my message. We will not run campaigns
> in those countries (FR, DE, CH) in April.
>
>
> On Mon, Nov 26, 2012 at 12:18 AM, Florence Devouard <anthere9 at yahoo.com>wrote:
>
>> On 11/26/12 8:10 AM, Zack Exley wrote:
>>
>>> Hi all,
>>>
>>> We have some information on the fundraiser launch to share.  We are still
>>> planning on launching Monday, November 26, but we're going to make a
>>> change
>>> this year in the timing of campaigns around the world.
>>>
>>> Every year, as we get closer to the launch date, we test more frequently
>>> and discover new messages and designs that make the fundraiser much more
>>> efficient (i.e. more money per day, shorter fundraiser, fewer and/or
>>> smaller banners).
>>>
>>> In the past couple weeks, we've discovered some new designs and messages
>>> that we believe will let us shorten the fundraiser by a lot -- *and* make
>>> the banners much smaller than they've typically been.
>>>
>>> But we don't have time to adapt these to all the countries and languages
>>> in
>>> the world right away. This has pushed us to do something we've known is
>>> the
>>> right thing to do for some time.
>>>
>>> We're going to run this end of year campaign only in 5 countries (US, CA,
>>> GB, AU & NZ) and then spend three months meticulously localizing and
>>> translating (and testing for new purely local messages) before running the
>>> global campaign in all other counties, in which our best messages and
>>> designs developed in December will be used across the world.
>>>
>>> We will use the time over the next month to run short tests of various
>>> messages and payment options in other languages and countries in
>>> preparation for the global campaign that we'll run in April.  So people in
>>> the five-country campaign will still only see a campaign once a year (in
>>> December).  And people in all other countries will still only see a
>>> campaign once a year (in April).
>>>
>>
>> Hello
>>
>> Very practical question...
>>
>> 4 chapters are currently also fundraising (right now, at the usual time
>> period).
>>
>> Does that mean that that the WMF will fundraise in these countries in
>> April whilst chapters will also fundraise in these countries in nov-january
>> ? (which mean they will see two campaigns ?)
>>
>> And does "all other countries" mean "everywhere BUT US, CA, GB, AU, NZ,
>> France, Switzerland and Germany ?"
>>
>> Flo
>>
>>
>>
>>   *Everyone, everywhere will only see one campaign per year* -- unless they
>>> happen to travel from, say, the US in December to India in April.
>>>
>>> We're excited about breaking the campaign up for several reasons.  Over
>>> the
>>> next month, we will be able to focus on testing and finding the best
>>> messages.  The new "Facts" banners have opened up more testing
>>> possibilites
>>> for us, and we'll learn a lot about our messages in the next month, while
>>> we can test 24 hours per day.  We'll use the lessons learned from the
>>> December five-country campaign and spend the next three months applying
>>> them correctly and testing multiple versions in other languages and
>>> countries.
>>>
>>> What we've learned over the past few years is that the same messages tend
>>> to win all over the world. But that translating short, colloquial
>>> fundraising messages takes a long time and many translators to get right.
>>> And we're finding a new "best" message basically every day. We don't think
>>> it's good if only English readers are getting our best messages.
>>>
>>> So overall, we think we'll be able to run both the English banners and the
>>> multilingual banners better by breaking up the campaign.
>>>
>>> Our volunteer translators have already done a ton of work translating our
>>> current best messages -- and we are very thankful! We're using all of
>>> those
>>> translations now, in our testing and they will be the basis of the April
>>> campaign. We will be engaging the community of volunteers, donors and
>>> readers even more in the coming months to optimize the translations of the
>>> new messages and ramp up testing in various languages.  Moreover, there
>>> are
>>> technical updates to the translation system that we'll be able to use
>>> during the April campaign that are not released yet.
>>>
>>> We are looking forward to more of our readers receiving better messages
>>> and
>>> donation experiences in countries around the world.
>>>
>>> More info to come! Instead of replying to this thread, please comment
>>> on the Fundraiser
>>> 2012 meta discussion page:
>>> http://meta.wikimedia.org/**wiki/Talk:Fundraising_2012<http://meta.wikimedia.org/wiki/Talk:Fundraising_2012>
>>>
>>> Zack & Megan,
>>> WMF fundraising
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>>>
>>
>>
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