[Wikimedia-l] 24-hour fundraising test

Daniel ~ Leinad danny.leinad at gmail.com
Thu Nov 15 19:28:48 UTC 2012

One of the most popular website about web security in Poland just
published news that new banner is not a phishing -
http://niebezpiecznik.pl/post/wikipedia-i-phishing/ (many readers
asked them about it).

Daniel // Leinad

2012/11/15 Megan Hernandez <mhernandez at wikimedia.org>:
> Hi all,
> We're running a 24-hour fundraising test today, Thursday, Nov. 15. We're
> using today to test out our tech systems with 100% of our traffic, as well
> as to refine our estimate on the money we'll raise.  The results of this
> full-day test will determine when and how we run the full fundraising
> campaign.  A big goal for the fundraising team is to reduce the total
> number of fundraising days this year.  We'll learn more about how much we
> can reduce the fundraiser with the results of this 1-day test.
> We're planning to take the banners down after 24 hours running, and then to
> bring them back up after a few days.
> We will adjust that launch date, depending on how the 24 hour test goes.
>  We'll update you as we get more information.
> A couple notes about the banners that are running today:
> * The banners look different from previous years.  We are putting key facts
> from the fundraising appeal directly into the banner to educate all our
> readers about who we are and how we work.  This could maybe make it
> possible to run much smaller banners next year.
> * We're testing a variety of messages, donation forms, banner colors and
> styles throughout the day.
> * Banners will run worldwide from Thursday 17:00 UTC to Friday 17:00 UTC.
> * We're only running to anonymous users today.
> We're collecting feedback and comments on the Fundraiser 2012 meta
> discussion page: http://meta.wikimedia.org/wiki/Talk:Fundraising_2012   If
> you spot an error or something we can improve for the donor experience,
> please leave us a note there.
> We'll be sending around more information as we learn more over the next
> days and weeks.
> Thanks,
> Megan
> --
> Megan Hernandez
> Head of Annual Fundraiser
> Wikimedia Foundation
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