[WikiEN-l] curious advertising tie-in
Daniel R. Tobias
dan at tobias.name
Tue Jul 3 10:40:20 UTC 2007
On 2 Jul 2007 at 18:39:16 -0400, Steve Summit <scs at eskimo.com> wrote:
> In 1969, Yaskawa created the term "Mechatronics"
> to encompass electronics, mechanics, and control.
> The philosophy of Mechatronics has grown in popularity
> ever since.
We haven't had that spirit here since 1969.
> For more information on Mechatronics, visit the Wikipedia
> Web site.
That's rather brave / foolhardy of them to rely on Wikipedia to make
an advertising point, given that everything there is subject to
constant change. By the time the ad comes out, or immediately
afterward, the article they reference could get deleted, renamed, or
rewritten in a way less flattering to their company. I see it
presently starts with a box saying that the article is "inadequately
sourced", which probably isn't what their marketing types would
prefer readers of their ads be confronted with right up front.
I've seen occasional TV/radio ads telling listeners to "Google" some
product name (also a foolhardy move given that the top Google result
could easily turn out to be a critic's site), but this is the first
one I've seen for Wikipedia.
One can say that such techniques show the company has confidence in
their products if they think that sending people to objective
information sources will result in their being favorably impressed
without having to bombard them with marketing propaganda.
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