[Foundation-l] Fundraiser statistics

[Mono mium]

We certainly do need a holiday push, though - there are plenty of great
suggestions that would really bring things in.

How about trying something different?

Mono


On Wed, Dec 1, 2010 at 2:49 PM, Brian J Mingus <brian.mingus at colorado.edu>wrote:

> On Wed, Dec 1, 2010 at 2:09 PM, Przykuta <przykuta at o2.pl> wrote:
>
> >
> > > > Hmm. We need change strategy. Banners work well, but without changes
> -
> > you
> > > > know.
> > > >
> > > > http://wikimediafoundation.org/wiki/Special:FundraiserStatistics
> > > >
> > > > przykuta
> > > >
> > > >
> > > I'm not sure that the drop can be attributed to a lack of effectiveness
> > in
> > > the banners. I expect us to raise significantly more this year due to
> an
> > > increase in readership, but I think most people that wanted to
> contribute
> > in
> > > the past with the less-than-optimal banners eventually did. Now that we
> > have
> > > a much more effective personal appeal, those who want to contribute do
> it
> > > sooner rather than later.
> > >
> > > - Brian
> >
> > But look on the "Christmas days" in 2008 and 2009... The banner was
> > changed.
> >
> > przykuta
> >
>
> That fits with what I said - a more effective banner will cause some people
> who would have donated at another time with a less effective banner to
> donate now. It's certainly true that a more effective banner will draw in
> some new donors, but with a more effective banner system the donation rate
> we are seeing makes sense. We convinced everyone who usually donates to
> donate right away, and now there are fewer donations per day as a result.
>
> - Brian
> _______________________________________________
> foundation-l mailing list
> foundation-l at lists.wikimedia.org
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
>