[Foundation-l] Fundraising Promotion and Job Opening
Michael Peel
email at mikepeel.net
Thu Sep 17 16:49:05 UTC 2009
On 17 Sep 2009, at 17:22, Gregory Kohs wrote:
> They are a key constituency in
> supporting the financial stream, as every single one of them is
> worth 16 or
> more "average" donors.
This doesn't seem quite right to me. "average" donors may financially
be worth less in each donation, but remember that there's a lot more
of them, and they're more likely to give repeat donations. Also,
there's more to "worth" than just financial, e.g. in good will /
spreading the word.
Mike
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