[Foundation-l] Wikimedia brand survey open

Erik Moeller erik at wikimedia.org
Thu May 31 20:35:02 UTC 2007

On 5/31/07, Erik Moeller <erik at wikimedia.org> wrote:
> Our own view of these brands is clouded by our constant exposure to
> them. Our neural networks have become, more or less, adapted to
> navigate the jungle of brands and name anagrams.

(sent early by accident)

A branding decision that, in the long run, very much improves the
perception of our projects, and thereby increases their chances of
broad success, may, in typical communities, be an unpopular decision,
because people have become accustomed to the existing brands and even
take a little personal pride in their familiarity with them all. The
fact that this present Board could make such a decision even if it was
going to be unpopular seems like a feature to me rather than a bug.
Peace & Love,

DISCLAIMER: This message does not represent an official position of
the Wikimedia Foundation or its Board of Trustees.

"An old, rigid civilization is reluctantly dying. Something new, open,
free and exciting is waking up." -- Ming the Mechanic

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