[Foundation-l] Wikimedia brand survey open

[Erik Moeller]

On 5/31/07, Erik Moeller <erik at wikimedia.org> wrote:
> Our own view of these brands is clouded by our constant exposure to
> them. Our neural networks have become, more or less, adapted to
> navigate the jungle of brands and name anagrams.

(sent early by accident)

A branding decision that, in the long run, very much improves the
perception of our projects, and thereby increases their chances of
broad success, may, in typical communities, be an unpopular decision,
because people have become accustomed to the existing brands and even
take a little personal pride in their familiarity with them all. The
fact that this present Board could make such a decision even if it was
going to be unpopular seems like a feature to me rather than a bug.
-- 
Peace & Love,
Erik

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