[Foundation-l] Rethinking brands

[David Gerard]

On 09/05/07, Aphaia <aphaia at gmail.com> wrote:

> Another concerns, for some people, even Wikipedia is a word too long
> to recognize. For them It is not only a buzz word, but also nonsense
> foreign-sound words. I have seen many Japanese people who call
> wikipedia "wiki" (there as even a campaign "don't call it Wiki"). The
> brand name is not so globally established as you wishes, specially in
> non Indo-European language areas. I don't expect much longer Wikipedia
> blah blah blah is memory-friendly for those people.


People call it "wiki" in English as well. (A conversation yesterday
with a TV person who kept talking about "wikis", and it took me a few
minutes to realise he was talking about "articles in English
Wikipedia". And that's someone in an organisation I *know* has *lots*
of internal wikis ...)


- d.