[Strategy] The word "Cycle"

Greetings,

there was a discussion on the German language "Kurier" (equivalent to the "Village Pump") why the word "Cycle" was chosen for the milestones resp. steps of the strategy discussion.

1) One user argued that it is a term from agile software devolopment. In many cycles input is collected while in iterations the result is refined.

2) One user argued that "cycle" is unpleasant PR talk. Phrases like "round" or "phase" would be much better.

3) One user mentioned that the word "cycle" reminds him rather of the obsolete waterfall model, where you have development cycles.

So what can I answer in this discussion?

Thanks, Gereon