On Mon, May 5, 2014 at 4:26 PM, Katherine Maher <kmaher(a)wikimedia.org>
wrote:
That makes total sense for the audience of the
reports, but if people
already have an incentive to read about them, they'll likely seek them
out,
right?
Maybe I'm too pessimistic, but my
impression is that no, people working on
such activities are not automatically finding these reports, and I
understand it was one of the intentions of this blog post to get the word
out to them (see also the calls to action at the end).
Social media at its best is about discoverability -- making sure that
interesting things meet existing audiences appetites, but also pique the
curiousity of non-core audience readers. Audience engagement is a ladder:
if
the most engaged folks at the top of the latter are
already a captured
audience who will seek out this information on their own, and likely read
the substance of the reports, plus the blog posts, we want to see if we
can
pull people up from slightly lower rungs, who may just
read the blog post
because of an interest in cultural institutions. Or program efficacy. Or
something similar... Anyway, </soapbox>
Yes, I agree. In the case of cultural institutions, we can build on the
work others have been doing for the last four years or so to establish the
term GLAM(-wiki), so at least it's not entirely a Wikimedia only insider
term ;)
In any case, the tweet did pretty OK, better than e.g. the one about the
new datacenter (somewhat surprisingly):
https://twitter.com/Wikimedia/status/463465106891083776
On Mon, May 5, 2014 at 4:16 PM, Tilman Bayer <tbayer(a)wikimedia.org> wrote:
>
> Fair point, Katherine - it should be said that much of the envisaged
> audience for these reports consists of program leaders themselves (to
> use the terminology of the report authors), and that the term GLAM -
> as well as the #glamwiki hashtag - are established among them. But
> let's go with your version for the benefit of the general audience,
> throwing in an "etc.":
>
> *T: Understanding what works: 7 beta reports on the impact of editathons,
> collaboration with cultural institutions, etc.
>
> On Mon, May 5, 2014 at 3:44 PM, Heather Walls <hwalls(a)wikimedia.org>
> wrote:
> > On Mon, May 5, 2014 at 3:40 PM, Katherine Maher <kmaher(a)wikimedia.org>
> > wrote:
> >>
> >> Hi guys,
> >>
> >> I'm going to be the stand-in persona for someone who knows nothing
> >> about
> >> WMF programs. I would have no idea what GLAM is! May I suggest:
> >>
> >> t: Understanding what works: 7 beta reports on the impact of
editathons
> >> and collaboration with cultural
institutions.
> >>
> >>
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measu…
> >
> >
> > I was going to ask if "beta" is important in this context.
> >
> > Is there a #GLAM that they use? I know that they love their GLAMness,
> > but I
> > do think it's good to use actual words for the sentence.
> >
> >>
> >>
> >> FB/G: LGTM, there's plenty of contextual information there that
> >> situates
> >> shorthands like GLAM clearly.
> >>
> >>
> >> On Mon, May 5, 2014 at 3:28 PM, Tilman Bayer <tbayer(a)wikimedia.org>
> >> wrote:
> >>>
> >>> T: Beginning to understand what works: Read 7 beta reports on impact
> >>> of programs like editathons or GLAM partnerships
> >>>
> >>>
> >>>
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measu…
> >>>
> >>> FB/G+: Read preliminary reports on the impact of seven kinds of
> >>> program activities supporting Wikimedia projects: Edit-a-thons,
> >>> editing workshops, GLAM partnerships, on-wiki writing contests, Wiki
> >>> Loves Monuments, other photo contests (like Wiki Loves Earth), and
the
> >>> Wikipedia Education Program.
> >>>
> >>>
> >>>
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measu…
> (using
>
https://commons.wikimedia.org/wiki/File:Eval_report_cover_page.png
> as uploaded image - since it's (c) by a WMF staff member.)
>
> The team wants to emphasize the beta nature of the results, so I
> forwent that shortening opportunity.
> --
> Tilman Bayer
> Senior Operations Analyst (Movement Communications)
> Wikimedia Foundation
> IRC (Freenode): HaeB
>
> _______________________________________________
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>
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--
Katherine Maher
Chief Communications Officer
Wikimedia Foundation
149 New Montgomery Street
San Francisco, CA 94105
+1 (415) 839-6885 ext. 6635
+1 (415) 712 4873
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Heather Walls
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WikimediaFoundation.org
heather(a)wikimedia.org
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Tilman Bayer
Senior Operations Analyst (Movement Communications)
Wikimedia Foundation
IRC (Freenode): HaeB
_______________________________________________
Social-media mailing list
Social-media(a)lists.wikimedia.org
https://lists.wikimedia.org/mailman/listinfo/social-media
--
Katherine Maher
Chief Communications Officer
Wikimedia Foundation
149 New Montgomery Street
San Francisco, CA 94105
+1 (415) 839-6885 ext. 6635
+1 (415) 712 4873
kmaher(a)wikimedia.org
_______________________________________________
Social-media mailing list
Social-media(a)lists.wikimedia.org
https://lists.wikimedia.org/mailman/listinfo/social-media
--
Tilman Bayer
Senior Operations Analyst (Movement Communications)
Wikimedia Foundation
IRC (Freenode): HaeB
--
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