On Mon, May 5, 2014 at 4:26 PM, Katherine Maher <kmaher@wikimedia.org> wrote:
> That makes total sense for the audience of the reports, but if people
> already have an incentive to read about them, they'll likely seek them out,
> right?
Maybe I'm too pessimistic, but my impression is that no, people working on such activities are not automatically finding these reports, and I understand it was one of the intentions of this blog post to get the word out to them (see also the calls to action at the end).

>
> Social media at its best is about discoverability -- making sure that
> interesting things meet existing audiences appetites, but also pique the
> curiousity of non-core audience readers. Audience engagement is a ladder: if
> the most engaged folks at the top of the latter are already a captured
> audience who will seek out this information on their own, and likely read
> the substance of the reports, plus the blog posts, we want to see if we can
> pull people up from slightly lower rungs, who may just read the blog post
> because of an interest in cultural institutions. Or program efficacy. Or
> something similar... Anyway, </soapbox>
>
Yes, I agree. In the case of cultural institutions, we can build on the work others have been doing for the last four years or so to establish the term GLAM(-wiki), so at least it's not entirely a Wikimedia only insider term ;)

In any case, the tweet did pretty OK, better than e.g. the one about the new datacenter (somewhat surprisingly): https://twitter.com/Wikimedia/status/463465106891083776
>
> On Mon, May 5, 2014 at 4:16 PM, Tilman Bayer <tbayer@wikimedia.org> wrote:
>>
>> Fair point, Katherine - it should be said that much of the envisaged
>> audience for these reports consists of program leaders themselves (to
>> use the terminology of the report authors), and that the term GLAM -
>> as well as the #glamwiki hashtag - are established among them. But
>> let's go with your version for the benefit of the general audience,
>> throwing in an "etc.":
>>
>> *T: Understanding what works: 7 beta reports on the impact of editathons,
>> collaboration with cultural institutions, etc.
>>
>> On Mon, May 5, 2014 at 3:44 PM, Heather Walls <hwalls@wikimedia.org>
>> wrote:
>> > On Mon, May 5, 2014 at 3:40 PM, Katherine Maher <kmaher@wikimedia.org>
>> > wrote:
>> >>
>> >> Hi guys,
>> >>
>> >> I'm going to be the stand-in persona for someone who knows nothing
>> >> about
>> >> WMF programs. I would have no idea what GLAM is! May I suggest:
>> >>
>> >> t: Understanding what works: 7 beta reports on the impact of editathons
>> >> and collaboration with cultural institutions.
>> >>
>> >> https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measuring-impact-programs/
>> >
>> >
>> > I was going to ask if "beta" is important in this context.
>> >
>> > Is there a #GLAM that they use? I know that they love their GLAMness,
>> > but I
>> > do think it's good to use actual words for the sentence.
>> >
>> >>
>> >>
>> >> FB/G: LGTM, there's plenty of contextual information there that
>> >> situates
>> >> shorthands like GLAM clearly.
>> >>
>> >>
>> >> On Mon, May 5, 2014 at 3:28 PM, Tilman Bayer <tbayer@wikimedia.org>
>> >> wrote:
>> >>>
>> >>> T: Beginning to understand what works: Read 7 beta reports on impact
>> >>> of programs like editathons or GLAM partnerships
>> >>>
>> >>>
>> >>> https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measuring-impact-programs/
>> >>>
>> >>> FB/G+: Read preliminary reports on the impact of seven kinds of
>> >>> program activities supporting Wikimedia projects: Edit-a-thons,
>> >>> editing workshops, GLAM partnerships, on-wiki writing contests, Wiki
>> >>> Loves Monuments, other photo contests (like Wiki Loves Earth), and the
>> >>> Wikipedia Education Program.
>> >>>
>> >>>
>> >>> https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measuring-impact-programs/
>> >>> (using
>> >>> https://commons.wikimedia.org/wiki/File:Eval_report_cover_page.png
>> >>> as uploaded image - since it's (c) by a WMF staff member.)
>> >>>
>> >>> The team wants to emphasize the beta nature of the results, so I
>> >>> forwent that shortening opportunity.
>> >>> --
>> >>> Tilman Bayer
>> >>> Senior Operations Analyst (Movement Communications)
>> >>> Wikimedia Foundation
>> >>> IRC (Freenode): HaeB
>> >>>
>> >>> _______________________________________________
>> >>> Social-media mailing list
>> >>> Social-media@lists.wikimedia.org
>> >>> https://lists.wikimedia.org/mailman/listinfo/social-media
>> >>
>> >>
>> >>
>> >>
>> >> --
>> >> Katherine Maher
>> >> Chief Communications Officer
>> >> Wikimedia Foundation
>> >> 149 New Montgomery Street
>> >> San Francisco, CA 94105
>> >>
>> >> +1 (415) 839-6885 ext. 6635
>> >> +1 (415) 712 4873
>> >> kmaher@wikimedia.org
>> >>
>> >> _______________________________________________
>> >> Social-media mailing list
>> >> Social-media@lists.wikimedia.org
>> >> https://lists.wikimedia.org/mailman/listinfo/social-media
>> >>
>> >
>> >
>> >
>> > --
>> > Heather Walls
>> > Communications Design Manager
>> > WikimediaFoundation.org
>> > heather@wikimedia.org
>> >
>> > _______________________________________________
>> > Social-media mailing list
>> > Social-media@lists.wikimedia.org
>> > https://lists.wikimedia.org/mailman/listinfo/social-media
>> >
>>
>>
>>
>> --
>> Tilman Bayer
>> Senior Operations Analyst (Movement Communications)
>> Wikimedia Foundation
>> IRC (Freenode): HaeB
>>
>> _______________________________________________
>> Social-media mailing list
>> Social-media@lists.wikimedia.org
>> https://lists.wikimedia.org/mailman/listinfo/social-media
>
>
>
>
> --
> Katherine Maher
> Chief Communications Officer
> Wikimedia Foundation
> 149 New Montgomery Street
> San Francisco, CA 94105
>
> +1 (415) 839-6885 ext. 6635
> +1 (415) 712 4873
> kmaher@wikimedia.org
>
> _______________________________________________
> Social-media mailing list
> Social-media@lists.wikimedia.org
> https://lists.wikimedia.org/mailman/listinfo/social-media
>



--
Tilman Bayer
Senior Operations Analyst (Movement Communications)
Wikimedia Foundation
IRC (Freenode): HaeB


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