T: Beginning to understand what works: Read 7 beta reports on impact of programs like editathons or GLAM partnerships https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur...
FB/G+: Read preliminary reports on the impact of seven kinds of program activities supporting Wikimedia projects: Edit-a-thons, editing workshops, GLAM partnerships, on-wiki writing contests, Wiki Loves Monuments, other photo contests (like Wiki Loves Earth), and the Wikipedia Education Program. https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur... (using https://commons.wikimedia.org/wiki/File:Eval_report_cover_page.png as uploaded image - since it's (c) by a WMF staff member.)
The team wants to emphasize the beta nature of the results, so I forwent that shortening opportunity.
Hi guys,
I'm going to be the stand-in persona for someone who knows nothing about WMF programs. I would have no idea what GLAM is! May I suggest:
t: Understanding what works: 7 beta reports on the impact of editathons and collaboration with cultural institutions. https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur...
FB/G: LGTM, there's plenty of contextual information there that situates shorthands like GLAM clearly.
On Mon, May 5, 2014 at 3:28 PM, Tilman Bayer tbayer@wikimedia.org wrote:
T: Beginning to understand what works: Read 7 beta reports on impact of programs like editathons or GLAM partnerships
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur...
FB/G+: Read preliminary reports on the impact of seven kinds of program activities supporting Wikimedia projects: Edit-a-thons, editing workshops, GLAM partnerships, on-wiki writing contests, Wiki Loves Monuments, other photo contests (like Wiki Loves Earth), and the Wikipedia Education Program.
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur... (using https://commons.wikimedia.org/wiki/File:Eval_report_cover_page.png as uploaded image - since it's (c) by a WMF staff member.)
The team wants to emphasize the beta nature of the results, so I forwent that shortening opportunity. -- Tilman Bayer Senior Operations Analyst (Movement Communications) Wikimedia Foundation IRC (Freenode): HaeB
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
On Mon, May 5, 2014 at 3:40 PM, Katherine Maher kmaher@wikimedia.orgwrote:
Hi guys,
I'm going to be the stand-in persona for someone who knows nothing about WMF programs. I would have no idea what GLAM is! May I suggest:
t: Understanding what works: 7 beta reports on the impact of editathons and collaboration with cultural institutions. https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur...
I was going to ask if "beta" is important in this context.
Is there a #GLAM that they use? I know that they love their GLAMness, but I do think it's good to use actual words for the sentence.
FB/G: LGTM, there's plenty of contextual information there that situates shorthands like GLAM clearly.
On Mon, May 5, 2014 at 3:28 PM, Tilman Bayer tbayer@wikimedia.org wrote:
T: Beginning to understand what works: Read 7 beta reports on impact of programs like editathons or GLAM partnerships
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur...
FB/G+: Read preliminary reports on the impact of seven kinds of program activities supporting Wikimedia projects: Edit-a-thons, editing workshops, GLAM partnerships, on-wiki writing contests, Wiki Loves Monuments, other photo contests (like Wiki Loves Earth), and the Wikipedia Education Program.
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur... (using https://commons.wikimedia.org/wiki/File:Eval_report_cover_page.png as uploaded image - since it's (c) by a WMF staff member.)
The team wants to emphasize the beta nature of the results, so I forwent that shortening opportunity. -- Tilman Bayer Senior Operations Analyst (Movement Communications) Wikimedia Foundation IRC (Freenode): HaeB
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Katherine Maher Chief Communications Officer Wikimedia Foundation 149 New Montgomery Street San Francisco, CA 94105
+1 (415) 839-6885 ext. 6635 +1 (415) 712 4873 kmaher@wikimedia.org
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
Fair point, Katherine - it should be said that much of the envisaged audience for these reports consists of program leaders themselves (to use the terminology of the report authors), and that the term GLAM - as well as the #glamwiki hashtag - are established among them. But let's go with your version for the benefit of the general audience, throwing in an "etc.":
*T: Understanding what works: 7 beta reports on the impact of editathons, collaboration with cultural institutions, etc.
On Mon, May 5, 2014 at 3:44 PM, Heather Walls hwalls@wikimedia.org wrote:
On Mon, May 5, 2014 at 3:40 PM, Katherine Maher kmaher@wikimedia.org wrote:
Hi guys,
I'm going to be the stand-in persona for someone who knows nothing about WMF programs. I would have no idea what GLAM is! May I suggest:
t: Understanding what works: 7 beta reports on the impact of editathons and collaboration with cultural institutions. https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur...
I was going to ask if "beta" is important in this context.
Is there a #GLAM that they use? I know that they love their GLAMness, but I do think it's good to use actual words for the sentence.
FB/G: LGTM, there's plenty of contextual information there that situates shorthands like GLAM clearly.
On Mon, May 5, 2014 at 3:28 PM, Tilman Bayer tbayer@wikimedia.org wrote:
T: Beginning to understand what works: Read 7 beta reports on impact of programs like editathons or GLAM partnerships
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur...
FB/G+: Read preliminary reports on the impact of seven kinds of program activities supporting Wikimedia projects: Edit-a-thons, editing workshops, GLAM partnerships, on-wiki writing contests, Wiki Loves Monuments, other photo contests (like Wiki Loves Earth), and the Wikipedia Education Program.
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur... (using https://commons.wikimedia.org/wiki/File:Eval_report_cover_page.png as uploaded image - since it's (c) by a WMF staff member.)
The team wants to emphasize the beta nature of the results, so I forwent that shortening opportunity. -- Tilman Bayer Senior Operations Analyst (Movement Communications) Wikimedia Foundation IRC (Freenode): HaeB
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Katherine Maher Chief Communications Officer Wikimedia Foundation 149 New Montgomery Street San Francisco, CA 94105
+1 (415) 839-6885 ext. 6635 +1 (415) 712 4873 kmaher@wikimedia.org
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Heather Walls Communications Design Manager WikimediaFoundation.org heather@wikimedia.org
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
That makes total sense for the audience of the reports, but if people already have an incentive to read about them, they'll likely seek them out, right?
Social media at its best is about discoverability -- making sure that interesting things meet existing audiences appetites, but also pique the curiousity of non-core audience readers. Audience engagement is a ladder: if the most engaged folks at the top of the latter are already a captured audience who will seek out this information on their own, and likely read the substance of the reports, plus the blog posts, we want to see if we can pull people up from slightly lower rungs, who may just read the blog post because of an interest in cultural institutions. Or program efficacy. Or something similar... Anyway, </soapbox>
On Mon, May 5, 2014 at 4:16 PM, Tilman Bayer tbayer@wikimedia.org wrote:
Fair point, Katherine - it should be said that much of the envisaged audience for these reports consists of program leaders themselves (to use the terminology of the report authors), and that the term GLAM - as well as the #glamwiki hashtag - are established among them. But let's go with your version for the benefit of the general audience, throwing in an "etc.":
*T: Understanding what works: 7 beta reports on the impact of editathons, collaboration with cultural institutions, etc.
On Mon, May 5, 2014 at 3:44 PM, Heather Walls hwalls@wikimedia.org wrote:
On Mon, May 5, 2014 at 3:40 PM, Katherine Maher kmaher@wikimedia.org wrote:
Hi guys,
I'm going to be the stand-in persona for someone who knows nothing about WMF programs. I would have no idea what GLAM is! May I suggest:
t: Understanding what works: 7 beta reports on the impact of editathons and collaboration with cultural institutions.
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur...
I was going to ask if "beta" is important in this context.
Is there a #GLAM that they use? I know that they love their GLAMness,
but I
do think it's good to use actual words for the sentence.
FB/G: LGTM, there's plenty of contextual information there that situates shorthands like GLAM clearly.
On Mon, May 5, 2014 at 3:28 PM, Tilman Bayer tbayer@wikimedia.org
wrote:
T: Beginning to understand what works: Read 7 beta reports on impact of programs like editathons or GLAM partnerships
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur...
FB/G+: Read preliminary reports on the impact of seven kinds of program activities supporting Wikimedia projects: Edit-a-thons, editing workshops, GLAM partnerships, on-wiki writing contests, Wiki Loves Monuments, other photo contests (like Wiki Loves Earth), and the Wikipedia Education Program.
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur...
(using
https://commons.wikimedia.org/wiki/File:Eval_report_cover_page.png
as uploaded image - since it's (c) by a WMF staff member.)
The team wants to emphasize the beta nature of the results, so I forwent that shortening opportunity. -- Tilman Bayer Senior Operations Analyst (Movement Communications) Wikimedia Foundation IRC (Freenode): HaeB
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Katherine Maher Chief Communications Officer Wikimedia Foundation 149 New Montgomery Street San Francisco, CA 94105
+1 (415) 839-6885 ext. 6635 +1 (415) 712 4873 kmaher@wikimedia.org
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Heather Walls Communications Design Manager WikimediaFoundation.org heather@wikimedia.org
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Tilman Bayer Senior Operations Analyst (Movement Communications) Wikimedia Foundation IRC (Freenode): HaeB
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
On Mon, May 5, 2014 at 4:26 PM, Katherine Maher kmaher@wikimedia.org wrote:
That makes total sense for the audience of the reports, but if people already have an incentive to read about them, they'll likely seek them
out,
right?
Maybe I'm too pessimistic, but my impression is that no, people working on such activities are not automatically finding these reports, and I understand it was one of the intentions of this blog post to get the word out to them (see also the calls to action at the end).
Social media at its best is about discoverability -- making sure that interesting things meet existing audiences appetites, but also pique the curiousity of non-core audience readers. Audience engagement is a ladder:
if
the most engaged folks at the top of the latter are already a captured audience who will seek out this information on their own, and likely read the substance of the reports, plus the blog posts, we want to see if we
can
pull people up from slightly lower rungs, who may just read the blog post because of an interest in cultural institutions. Or program efficacy. Or something similar... Anyway, </soapbox>
Yes, I agree. In the case of cultural institutions, we can build on the work others have been doing for the last four years or so to establish the term GLAM(-wiki), so at least it's not entirely a Wikimedia only insider term ;)
In any case, the tweet did pretty OK, better than e.g. the one about the new datacenter (somewhat surprisingly): https://twitter.com/Wikimedia/status/463465106891083776
On Mon, May 5, 2014 at 4:16 PM, Tilman Bayer tbayer@wikimedia.org wrote:
Fair point, Katherine - it should be said that much of the envisaged audience for these reports consists of program leaders themselves (to use the terminology of the report authors), and that the term GLAM - as well as the #glamwiki hashtag - are established among them. But let's go with your version for the benefit of the general audience, throwing in an "etc.":
*T: Understanding what works: 7 beta reports on the impact of editathons, collaboration with cultural institutions, etc.
On Mon, May 5, 2014 at 3:44 PM, Heather Walls hwalls@wikimedia.org wrote:
On Mon, May 5, 2014 at 3:40 PM, Katherine Maher kmaher@wikimedia.org wrote:
Hi guys,
I'm going to be the stand-in persona for someone who knows nothing about WMF programs. I would have no idea what GLAM is! May I suggest:
t: Understanding what works: 7 beta reports on the impact of
editathons
and collaboration with cultural institutions.
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur...
I was going to ask if "beta" is important in this context.
Is there a #GLAM that they use? I know that they love their GLAMness, but I do think it's good to use actual words for the sentence.
FB/G: LGTM, there's plenty of contextual information there that situates shorthands like GLAM clearly.
On Mon, May 5, 2014 at 3:28 PM, Tilman Bayer tbayer@wikimedia.org wrote:
T: Beginning to understand what works: Read 7 beta reports on impact of programs like editathons or GLAM partnerships
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur...
FB/G+: Read preliminary reports on the impact of seven kinds of program activities supporting Wikimedia projects: Edit-a-thons, editing workshops, GLAM partnerships, on-wiki writing contests, Wiki Loves Monuments, other photo contests (like Wiki Loves Earth), and
the
Wikipedia Education Program.
https://blog.wikimedia.org/2014/05/02/beginning-understand-what-works-measur...
(using https://commons.wikimedia.org/wiki/File:Eval_report_cover_page.png as uploaded image - since it's (c) by a WMF staff member.)
The team wants to emphasize the beta nature of the results, so I forwent that shortening opportunity. -- Tilman Bayer Senior Operations Analyst (Movement Communications) Wikimedia Foundation IRC (Freenode): HaeB
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Katherine Maher Chief Communications Officer Wikimedia Foundation 149 New Montgomery Street San Francisco, CA 94105
+1 (415) 839-6885 ext. 6635 +1 (415) 712 4873 kmaher@wikimedia.org
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Heather Walls Communications Design Manager WikimediaFoundation.org heather@wikimedia.org
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Tilman Bayer Senior Operations Analyst (Movement Communications) Wikimedia Foundation IRC (Freenode): HaeB
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Katherine Maher Chief Communications Officer Wikimedia Foundation 149 New Montgomery Street San Francisco, CA 94105
+1 (415) 839-6885 ext. 6635 +1 (415) 712 4873 kmaher@wikimedia.org
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Tilman Bayer Senior Operations Analyst (Movement Communications) Wikimedia Foundation IRC (Freenode): HaeB
social-media@lists.wikimedia.org