Hi All,
I'm writing in hope of starting a conversation about Metrics gathering for GLAMs. As a WiR that does a lot of outreach I'm regularly asked what Metrics are available for them to track their projects. I think having a formal list of possible metrics on the main GLAM page would be a sure way to get institutions more engaged.
While the work of the Analytics Team is always on the periphery I've found that there are not many tools or project documentation for Analytics related to institutional engagement, editing, article traffic for institutions with a lot of articles "related" to their collections on Wikipedia that they may be adding to.
I'm going to list what I already use/know about to see if anyone has any other suggestions or thoughts on this.
WikiMetrics: https://metrics.wmflabs.org/ - I use this after all edit-a-thon on the day after, and then usually about a month after.
External links search: https://en.wikipedia.org/w/index.php?title=Special%3ALinkSearch&target=w... I recommend getting this number before institutional editing occurs, and also noticing 'trends' in the 'genre' of articles referencing the institutional resource websites, and then in time increments afterwards.
Google Analytics- to find article traffic to their digitized collections or other research that linked to from Wikipedia. IE the Met's successful Watson Library project: https://outreach.wikimedia.org/wiki/GLAM/Case_studies/Thomas_J._Watson_Libra...
https://outreach.wikimedia.org/wiki/GLAM/Case_studies/Thomas_J._Watson_Library_at_the_MMA,_New_York
Project Statistics: Article Quality 'bot' tables, and adding "WikiProject" tags to the talk pages of articles. https://en.wikipedia.org/wiki/User:WP_1.0_bot/Tables/Project/Statistics
https://en.wikipedia.org/wiki/User:WP_1.0_bot/Tables/Project/Statistics
List articles desired, create a spreadsheet with these article names and the number of visitors in the last 30 days using the "Page View Statistics" graph in "View History." Once that spreadsheet is made, I recommend working on high-impact articles as well as adding lower-impact or lesser-seen articles as interwiki links to more 'high impact' articles. I would also tell them to update this list.
*Does anyone else have any other tools they like to use or 'best practices?' This conversation can happen here on the listserv or we can move it to WP if that makes more sense to people. *
Thanks!
Dorothy