[WikiEN-l] Use Wikipedia as a Marketing Tool

[Fred Bauder]

This information was directed at public relations professionals.
Optimizing the public image of the firm is the point.

Fred

User:Fred Bauder

> The only reason companies and organizations strive to use Wikipedia as a
> marketing tool is because of its high visibility on Google, which is
> attributed in turn from Wikipedia's immense popularity. I would argue
> this would not even be discussed if WP was not in the ten 10 most
> popular websites in the world.
>
> That being said, I am not necessarily worried about companies having
> their own articles on Wikipedia, assuming said topics meet our
> understands and plays by our community norms and policies. What I am
> worried about, though, is that these companies want to control and "own"
> these articles and block out anybody else who wishes to contribute,
> edit, or cleanup by any means necessary including threatening legal
> action.
>
> It's like with paid editing - once money or professional reputation get
> involved, things turn a lot more ugly when something does not go right,
> and that's when the threats start flying.
>
> -MuZemike
>
> On 12/7/2010 10:31 AM, Fred Bauder wrote:
>> http://www.inc.com/managing/articles/201001/wikipedia.html
>>
>> '“Wikipedia is a complex culture, and sometimes it can feel like the
>> free
>> encyclopedia everyone can edit -- except me,” acknowledges Jay Walsh, a
>> spokesperson for the Wikimedia Foundation, the nonprofit organization
>> that oversees Wikipedia. He notes that Wikimedia has only about 30 paid
>> staff, and that Wikipedia is edited by a huge number of volunteers. And
>> he says, though it’s not an absolute rule, people are strongly
>> discouraged from creating articles about themselves or their
>> organizations because the site strives for neutrality.
>>
>> If you want your organization to be listed in Wikipedia, Walsh and
>> others
>> who’ve succeeded recommend the following steps:...'
>>
>> Fred
>>
>> User:Fred Bauder
>>
>>
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>
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