Dear Wikitech (cc'd Wikisource) A recent discussion in English Wikisource's Scriptorium was querying why commercial book companies, etc. were getting higher search hits, especially where they may just have summary information, rather than full text. In that discussion someone pointed to some of the webmaster information at Google, eg. [1], which (ultimately) talks about their microformat (preferred) or JSON-LD as a means to put in more particular metadata as explained at schema.org (for creative works [2]) I went to play, and ultimately failed, and was pointed to the inability to <script> for security reasons, and the inability to add micodata (<cite user="bawolff">microdata attributes are implemented in MediaWiki, but currently disabled via $wgAllowMicrodataAttributes</cite> thx). So my naive questions to those that know these things are 1) How do we look to improve external search engine hits for the sister sites where they are particularly pertinent to a search [wikipedia already gets Google special treatment] 2) if the schema.org metadata is a preferred means to progress, what is the recommended means to progress such an issue 3) presumably some of this fits into the discussion about Structured Data discussion, and what means is there to include this into that discussion? Thanks for the guidance. Regards, Billinghurst [1] https://support.google.com/webmasters/answer/3227642?hl=en&ref_topic=32… [2] http://www.schema.org/CreativeWork