[Wikimedia-l] "Adopt a page"

Thomas Dalton thomas.dalton at gmail.com
Sat Mar 30 14:02:31 UTC 2013

On Mar 30, 2013 9:46 AM, "Jane Darnell" <jane023 at gmail.com> wrote:
> As a fundraising tactic, I think this is a good idea,

It is worth remembering that we don't actually have a problem with
fundraising. We can raise enormous amounts of money incredibly easily by
putting banners on the fifth most visited website on the world. (I don't
want to diminish the work of the foundation and chapter fundraising teams,
but they only have to work really hard because we have so few people
working on fundraising compared to other charities with similar budgets.)

The kind of people that would sponsor a page probably donate anyway because
of the banners. You might manage to increase their donation size, but
that's not really important. If you want to come up with new fundraising
strategies, try and think of ones that attract donors we wouldn't otherwise
get. For example, legacies (donations left in people's wills) would be a
great way to diversify our revenue.

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