[Wikimedia-l] Fundraising testing

[Megan Hernandez]

Hi all,

We have another update on fundraising testing.  We have been testing at low
levels for almost three weeks.  We are preparing to increase the percentage
for a 24-hour test so all anonymous readers in the countries and languages
where we are running campaigns will see a banner (just 1 banner
impression).  If a reader has already seen one banner over the past three
weeks of testing, they should not see another banner during the 24-hour
test.  The test is set to start at 18:00 UTC on Wednesday, February 27 and
will run worldwide, excluding the countries where banners already ran in
December 2012 (US, UK, Canada, Australia, New Zealand, Germany, France,
Switzerland).

Again, hiding banners from readers who have already seen a banner is new
for us and our goal is to minimize the number of banners our users see.  If
you read Wikipedia anonymously and see more than one banner, please let us
know on the fundraising meta talk page:
http://meta.wikimedia.org/wiki/Talk:Fundraising_2013

We are also testing out new translations and donation pages in many many
countries, so if you see any errors or have any feedback, it'd really help
us out if you'd send it to us:
http://meta.wikimedia.org/wiki/Talk:Fundraising_2013

Thanks everyone,

Megan

On Wed, Feb 20, 2013 at 3:50 PM, Megan Hernandez
<mhernandez at wikimedia.org>wrote:

> Hi everyone,
>
> We've been testing banners at a low level for about two weeks now.  We've
> been showing just one banner impression to 5% of anonymous users (excluding
> the 5 countries where banners ran in December: US, UK, Canada, Australia,
> and New Zealand).
>
> Hiding banners after one impression is new for us, and any feedback we can
> get on how it's working will really help us. We are trying to minimize the
> number of banners our users see each year.
>
> If you visit Wikipedia anonymously (and you're outside of the 5 English
> countries), have you seen any fundraising banners in the last two weeks?
>  If so, how many times have you seen a banner?
>
> Thanks for your help!
>
> Megan
>
> On Wed, Feb 6, 2013 at 7:44 PM, Megan Hernandez <mhernandez at wikimedia.org>wrote:
>
>> Hi all,
>>
>> We wanted to let you know the fundraising team is starting up testing in
>> February.  We're starting at low levels, so most people will not even
>> notice banners to start with.  5% of anonymous users will see a banner just
>> one time.  We are not showing any banners to logged in users.
>>
>> There was an announcement in November about us splitting up the
>> fundraiser this year.  Just a very quick recap: We ran the end-of-year
>> campaign in November and December in the top 5 English-speaking countries
>> (US, UK, Canada, Australia, and New Zealand).  The campaign was successful
>> and we were able to take the banners down a few weeks ahead of schedule:
>> https://wikimediafoundation.org/wiki/Press_releases/Wikimedia_Foundation_raises_25_million_in_2012_fundraiser
>>
>>
>> We are now working on starting up testing in countries that were not
>> included in the end-of-year campaign.  We'll be working on translations and
>> optimizing our donation pages in many countries over the coming months.
>>
>> We will post a report of the year-end campaign with much more detailed
>> information and will send a note to this mailing list when it's available.
>>
>> We always need help making improvements in different countries and
>> languages.  If you have any suggestions, please do leave us a note on the
>> fundraising meta discussion page:
>> http://meta.wikimedia.org/wiki/Talk:Fundraising_2013
>>
>> Thanks!
>>
>> Megan
>>
>> --
>>
>> Megan Hernandez
>>
>> Head of Annual Fundraiser
>> Wikimedia Foundation
>>
>
>
>
> --
>
> Megan Hernandez
>
> Head of Annual Fundraiser
> Wikimedia Foundation
>



-- 

Megan Hernandez

Head of Annual Fundraiser
Wikimedia Foundation