[Wikimedia-l] Fundraising testing

[Megan Hernandez]

Sorry for the confusion.  The chapters in Germany, France, and Switzerland
ran banners at the end of 2012.  WMF is not showing banners in those
countries.

I added a section to the fundraising meta page for comments if you've seen
banners over the last two weeks:
http://meta.wikimedia.org/wiki/Talk:Fundraising_2013

Thanks for the feedback,

Megan

On Wed, Feb 20, 2013 at 4:01 PM, Everton Zanella Alvarenga <
tom at wikimedia.org> wrote:

> Hi, Megan.
>
> Wouldn't be better to add our data on some wiki page or spreadsheet?
>
> By the way, I've seen the banner once yesterday on the Portuguese
> Wikipedia (blue background), but I seldom use Wikipedia logged out. I
> am in São Paulo.
>
> Tom
>
> On Wed, Feb 20, 2013 at 11:50 AM, Megan Hernandez
> <mhernandez at wikimedia.org> wrote:
> > Hi everyone,
> >
> > We've been testing banners at a low level for about two weeks now.  We've
> > been showing just one banner impression to 5% of anonymous users
> (excluding
> > the 5 countries where banners ran in December: US, UK, Canada, Australia,
> > and New Zealand).
> >
> > Hiding banners after one impression is new for us, and any feedback we
> can
> > get on how it's working will really help us. We are trying to minimize
> the
> > number of banners our users see each year.
> >
> > If you visit Wikipedia anonymously (and you're outside of the 5 English
> > countries), have you seen any fundraising banners in the last two weeks?
> >  If so, how many times have you seen a banner?
> >
> > Thanks for your help!
> >
> > Megan
> >
> > On Wed, Feb 6, 2013 at 7:44 PM, Megan Hernandez <
> mhernandez at wikimedia.org>wrote:
> >
> >> Hi all,
> >>
> >> We wanted to let you know the fundraising team is starting up testing in
> >> February.  We're starting at low levels, so most people will not even
> >> notice banners to start with.  5% of anonymous users will see a banner
> just
> >> one time.  We are not showing any banners to logged in users.
> >>
> >> There was an announcement in November about us splitting up the
> >> fundraiser this year.  Just a very quick recap: We ran the end-of-year
> >> campaign in November and December in the top 5 English-speaking
> countries
> >> (US, UK, Canada, Australia, and New Zealand).  The campaign was
> successful
> >> and we were able to take the banners down a few weeks ahead of schedule:
> >>
> https://wikimediafoundation.org/wiki/Press_releases/Wikimedia_Foundation_raises_25_million_in_2012_fundraiser
> >>
> >>
> >> We are now working on starting up testing in countries that were not
> >> included in the end-of-year campaign.  We'll be working on translations
> and
> >> optimizing our donation pages in many countries over the coming months.
> >>
> >> We will post a report of the year-end campaign with much more detailed
> >> information and will send a note to this mailing list when it's
> available.
> >>
> >> We always need help making improvements in different countries and
> >> languages.  If you have any suggestions, please do leave us a note on
> the
> >> fundraising meta discussion page:
> >> http://meta.wikimedia.org/wiki/Talk:Fundraising_2013
> >>
> >> Thanks!
> >>
> >> Megan
> >>
> >> --
> >>
> >> Megan Hernandez
> >>
> >> Head of Annual Fundraiser
> >> Wikimedia Foundation
> >>
> >
> >
> >
> > --
> >
> > Megan Hernandez
> >
> > Head of Annual Fundraiser
> > Wikimedia Foundation
> > _______________________________________________
> > Wikimedia-l mailing list
> > Wikimedia-l at lists.wikimedia.org
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
>
>
>
> --
> Everton Zanella Alvarenga (also Tom)
> "A life spent making mistakes is not only more honorable, but more
> useful than a life spent doing nothing."
>
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>



-- 

Megan Hernandez

Head of Annual Fundraiser
Wikimedia Foundation