[Wikimedia-l] Fundraising testing

[Charles Andres]

I would like to remind that the fundraising has been done in 8 countries and not 5 , you forget France, Germany and Switzerland.

Thanks

Charles

Le 20 févr. 2013 à 15:50, Megan Hernandez <mhernandez at wikimedia.org> a écrit :

> Hi everyone,
> 
> We've been testing banners at a low level for about two weeks now.  We've
> been showing just one banner impression to 5% of anonymous users (excluding
> the 5 countries where banners ran in December: US, UK, Canada, Australia,
> and New Zealand).
> 
> Hiding banners after one impression is new for us, and any feedback we can
> get on how it's working will really help us. We are trying to minimize the
> number of banners our users see each year.
> 
> If you visit Wikipedia anonymously (and you're outside of the 5 English
> countries), have you seen any fundraising banners in the last two weeks?
> If so, how many times have you seen a banner?
> 
> Thanks for your help!
> 
> Megan
> 
> On Wed, Feb 6, 2013 at 7:44 PM, Megan Hernandez <mhernandez at wikimedia.org>wrote:
> 
>> Hi all,
>> 
>> We wanted to let you know the fundraising team is starting up testing in
>> February.  We're starting at low levels, so most people will not even
>> notice banners to start with.  5% of anonymous users will see a banner just
>> one time.  We are not showing any banners to logged in users.
>> 
>> There was an announcement in November about us splitting up the
>> fundraiser this year.  Just a very quick recap: We ran the end-of-year
>> campaign in November and December in the top 5 English-speaking countries
>> (US, UK, Canada, Australia, and New Zealand).  The campaign was successful
>> and we were able to take the banners down a few weeks ahead of schedule:
>> https://wikimediafoundation.org/wiki/Press_releases/Wikimedia_Foundation_raises_25_million_in_2012_fundraiser
>> 
>> 
>> We are now working on starting up testing in countries that were not
>> included in the end-of-year campaign.  We'll be working on translations and
>> optimizing our donation pages in many countries over the coming months.
>> 
>> We will post a report of the year-end campaign with much more detailed
>> information and will send a note to this mailing list when it's available.
>> 
>> We always need help making improvements in different countries and
>> languages.  If you have any suggestions, please do leave us a note on the
>> fundraising meta discussion page:
>> http://meta.wikimedia.org/wiki/Talk:Fundraising_2013
>> 
>> Thanks!
>> 
>> Megan
>> 
>> --
>> 
>> Megan Hernandez
>> 
>> Head of Annual Fundraiser
>> Wikimedia Foundation
> 
> 
> 
> -- 
> 
> Megan Hernandez
> 
> Head of Annual Fundraiser
> Wikimedia Foundation
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