[Wikimedia-l] Fundraising testing

[Megan Hernandez]

Hi everyone,

We've been testing banners at a low level for about two weeks now.  We've
been showing just one banner impression to 5% of anonymous users (excluding
the 5 countries where banners ran in December: US, UK, Canada, Australia,
and New Zealand).

Hiding banners after one impression is new for us, and any feedback we can
get on how it's working will really help us. We are trying to minimize the
number of banners our users see each year.

If you visit Wikipedia anonymously (and you're outside of the 5 English
countries), have you seen any fundraising banners in the last two weeks?
 If so, how many times have you seen a banner?

Thanks for your help!

Megan

On Wed, Feb 6, 2013 at 7:44 PM, Megan Hernandez <mhernandez at wikimedia.org>wrote:

> Hi all,
>
> We wanted to let you know the fundraising team is starting up testing in
> February.  We're starting at low levels, so most people will not even
> notice banners to start with.  5% of anonymous users will see a banner just
> one time.  We are not showing any banners to logged in users.
>
> There was an announcement in November about us splitting up the
> fundraiser this year.  Just a very quick recap: We ran the end-of-year
> campaign in November and December in the top 5 English-speaking countries
> (US, UK, Canada, Australia, and New Zealand).  The campaign was successful
> and we were able to take the banners down a few weeks ahead of schedule:
> https://wikimediafoundation.org/wiki/Press_releases/Wikimedia_Foundation_raises_25_million_in_2012_fundraiser
>
>
> We are now working on starting up testing in countries that were not
> included in the end-of-year campaign.  We'll be working on translations and
> optimizing our donation pages in many countries over the coming months.
>
> We will post a report of the year-end campaign with much more detailed
> information and will send a note to this mailing list when it's available.
>
> We always need help making improvements in different countries and
> languages.  If you have any suggestions, please do leave us a note on the
> fundraising meta discussion page:
> http://meta.wikimedia.org/wiki/Talk:Fundraising_2013
>
> Thanks!
>
> Megan
>
> --
>
> Megan Hernandez
>
> Head of Annual Fundraiser
> Wikimedia Foundation
>



-- 

Megan Hernandez

Head of Annual Fundraiser
Wikimedia Foundation