[Wikimedia-l] Fundraising banner obscuring site interface

MZMcBride z at mzmcbride.com
Tue Dec 10 02:35:06 UTC 2013

Peter Coombe wrote:
>I'm not aware that there ever was such an agreement. Annoyance to users is
>certainly something that we do try to minimise, and we've actually
>rejected a number of designs so far this year for that reason. However we
>thought carefully about this banner before testing it and considered it
>okay for a few reasons:
>* We've actually heard anecdotal feedback from users that they meant to
>donate but were missing/forgetting the banner once they scrolled down to
>read the article.
>* The floating tab takes up only a very small portion of the screen, and
>does not overlap with the article.
>* Fundraising banners are no longer displayed to logged in users, who are
>the main users of the sidebar.
>* There is a prominent close button.
>Our donor services team haven't seen any negative emails about this
>banner. Moreover adding the floating tab results in an increase in
>donations of roughly 15%, one of the biggest improvements we have found
>so far this year. So we hope this will help us to reach our target
>sooner, and annoy fewer users overall.


Thank you for the thoughtful and thorough response. I appreciate it. :-)


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