[Wikimedia-l] Fundraising banner obscuring site interface

[Peter Coombe]

I'm not aware that there ever was such an agreement. Annoyance to users is
certainly something that we do try to minimise, and we've actually rejected
a number of designs so far this year for that reason. However we thought
carefully about this banner before testing it and considered it okay for a
few reasons:

* We've actually heard anecdotal feedback from users that they meant to
donate but were missing/forgetting the banner once they scrolled down to
read the article.
* The floating tab takes up only a very small portion of the screen, and
does not overlap with the article.
* Fundraising banners are no longer displayed to logged in users, who are
the main users of the sidebar.
* There is a prominent close button.

Our donor services team haven't seen any negative emails about this banner.
Moreover adding the floating tab results in an increase in donations of
roughly 15%, one of the biggest improvements we have found so far this
year. So we hope this will help us to reach our target sooner, and annoy
fewer users overall.

--
Peter Coombe
Fundraising Production Coordinator
Wikimedia Foundation


On 8 December 2013 18:50, MZMcBride <z at mzmcbride.com> wrote:

> Hi.
>
> I thought there was an explicit agreement that fundraising banners will
> not obscure the site interface, as it's bad for usability and annoys users.
> https://commons.wikimedia.org/wiki/Special:Permalink/111477931 seems to
> break this agreement. What's going on?
>
> MZMcBride
>
>
>
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