[Wikimedia-l] Fundraising banner obscuring site interface

Peter Coombe pcoombe at wikimedia.org
Mon Dec 9 19:06:13 UTC 2013

I'm not aware that there ever was such an agreement. Annoyance to users is
certainly something that we do try to minimise, and we've actually rejected
a number of designs so far this year for that reason. However we thought
carefully about this banner before testing it and considered it okay for a
few reasons:

* We've actually heard anecdotal feedback from users that they meant to
donate but were missing/forgetting the banner once they scrolled down to
read the article.
* The floating tab takes up only a very small portion of the screen, and
does not overlap with the article.
* Fundraising banners are no longer displayed to logged in users, who are
the main users of the sidebar.
* There is a prominent close button.

Our donor services team haven't seen any negative emails about this banner.
Moreover adding the floating tab results in an increase in donations of
roughly 15%, one of the biggest improvements we have found so far this
year. So we hope this will help us to reach our target sooner, and annoy
fewer users overall.

Peter Coombe
Fundraising Production Coordinator
Wikimedia Foundation

On 8 December 2013 18:50, MZMcBride <z at mzmcbride.com> wrote:

> Hi.
> I thought there was an explicit agreement that fundraising banners will
> not obscure the site interface, as it's bad for usability and annoys users.
> https://commons.wikimedia.org/wiki/Special:Permalink/111477931 seems to
> break this agreement. What's going on?
> MZMcBride
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