[Wikimedia-l] Fundraiser launch update

Zack Exley zexley at wikimedia.org
Tue Nov 27 18:33:56 UTC 2012

It's hard to predict, but yes, Thomas's numbers are probably about right.
This year, to be cautious, we'll err on the side of raising more from these
5 countries. But if the April campaign is very efficient (money per banner
impression) then we'll be able to balance the distribution better in


On Tue, Nov 27, 2012 at 7:23 AM, Thomas Dalton <thomas.dalton at gmail.com>wrote:

> On 27 November 2012 15:06, Lodewijk <lodewijk at effeietsanders.org> wrote:
> > Thanks for the announcement. I'm curious how it will work out.
> >
> > Would it be possible to give a ballpark figure on what percentage of what
> > amount you're expecting/aiming to collect in these five countries in this
> > month, and how much in the rest of the world? I mean, do you expect to
> > raise 10%, 40%, 70% or 90% of the whole movement budget? (I know I could
> > probably look up last years numbers and guess some myself, but you
> probably
> > already did this :) ).
> You can find last year's numbers here:
> https://meta.wikimedia.org/wiki/Fundraising_2011/report#Top_10_Countries_Donating_to_Wikimedia_Movement_.28to_WMF_or_Local_Chapter.29
> The US, Canada, UK and Australia (New Zealand didn't make the top 10,
> although the numbers will be in the Google spreadsheet linked from
> that page if you want them) raised 58% of the total (including money
> raised by chapters). Germany, France and Switzerland, who will also be
> fundraising over the winter as far as I know, raised 23%. That leaves
> 19% from countries that will have the later fundraiser (minus a little
> for NZ). Hopefully it will be more this year, since the fundraising
> team will be able to focus on them.
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Zack Exley
Chief Revenue Officer
Wikimedia Foundation
415 506 9225

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