[Wikimedia-l] Fundraiser launch update

[Lodewijk]

Thanks for the announcement. I'm curious how it will work out.

Would it be possible to give a ballpark figure on what percentage of what
amount you're expecting/aiming to collect in these five countries in this
month, and how much in the rest of the world? I mean, do you expect to
raise 10%, 40%, 70% or 90% of the whole movement budget? (I know I could
probably look up last years numbers and guess some myself, but you probably
already did this :) ).

Best,
Lodewijk

2012/11/26 Zack Exley <zexley at wikimedia.org>

> On Mon, Nov 26, 2012 at 9:36 AM, Thomas Dalton <thomas.dalton at gmail.com
> >wrote:
>
> > On Nov 26, 2012 5:15 PM, "Nathan" <nawrich at gmail.com> wrote:
> > >
> > > On Mon, Nov 26, 2012 at 12:11 PM, Zack Exley <zexley at wikimedia.org>
> > wrote:
> > >
> > > >
> > > > This year we did something different and went up all over the world
> for
> > 24
> > > > hours on Nov 15 as sort of a dress rehearsal. That really helped us
> to
> > > > identify a lot of little things to fix. It also brought in two
> million
> > > > dollars -- our biggest day ever, by far. That gave us the confidence
> to
> > > > launch much later this year.
> > > >
> > > >
> > >
> > > If one-off days perform much better than individual days during a long
> > > campaign, have you considered exchanging a 1-2 month drive for a
> > > series of one or two day drives, spaced throughout the year? I don't
> > > really know if that would be easier on you, raise more money or be
> > > better for readers, but it's something to consider.
> >
> > I was thinking the same thing. My understanding is that the main reason
> for
> > a concentrated fundraising drive is that repetition is an important part
> of
> > convincing people to donate. If it is true that tests bring in the same
> as
> > the main drive, then apparently repetition isn't important for us, so
> > perhaps there isn't much point in have a drive.
> >
>
> After this fundraiser we can make some recommendations about how many days
> we'd have to fundraiser if we spread it out and see what opinions are out
> there. I think some may like keeping it to one focused time per year. But I
> do think it would be fewer days overall if we spread it out.
>
> We don't have any evidence that fundraising builds the longer we have the
> banners up. That idea probably comes from several years back when we ran
> weak messages to "warm up" before breaking out with the strongest messages.
> But then we learned that the strong messages were even stronger when we
> started with them. In fact, the power of fundraising banners drops every
> day they're up. Then every day there are no banners their power charges
> back up.
>
>
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>
>
>
> --
> Zack Exley
> Chief Revenue Officer
> Wikimedia Foundation
> 415 506 9225
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