[Wikimedia-l] Fundraiser launch update

Thomas Dalton thomas.dalton at gmail.com
Mon Nov 26 17:36:08 UTC 2012

On Nov 26, 2012 5:15 PM, "Nathan" <nawrich at gmail.com> wrote:
> On Mon, Nov 26, 2012 at 12:11 PM, Zack Exley <zexley at wikimedia.org> wrote:
> >
> > This year we did something different and went up all over the world for
> > hours on Nov 15 as sort of a dress rehearsal. That really helped us to
> > identify a lot of little things to fix. It also brought in two million
> > dollars -- our biggest day ever, by far. That gave us the confidence to
> > launch much later this year.
> >
> >
> If one-off days perform much better than individual days during a long
> campaign, have you considered exchanging a 1-2 month drive for a
> series of one or two day drives, spaced throughout the year? I don't
> really know if that would be easier on you, raise more money or be
> better for readers, but it's something to consider.

I was thinking the same thing. My understanding is that the main reason for
a concentrated fundraising drive is that repetition is an important part of
convincing people to donate. If it is true that tests bring in the same as
the main drive, then apparently repetition isn't important for us, so
perhaps there isn't much point in have a drive.

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