[Foundation-l] Blink tag jokes are now obsolete.

Ryan Kaldari rkaldari at wikimedia.org
Wed Jan 4 01:29:30 UTC 2012


http://meta.wikimedia.org/wiki/Fundraising_2011

Start at the bottom.

Ryan Kaldari

On 1/3/12 4:44 PM, Theo10011 wrote:
> On Tue, Jan 3, 2012 at 9:45 PM, Thomas Dalton<thomas.dalton at gmail.com>wrote:
>
>> On 3 January 2012 22:36, Theo10011<de10011 at gmail.com>  wrote:
>>> WMF started the email campaign last year for the first time I'm assuming,
>>> we used it this year as well. We had a period of several months before
>> the
>>> fundraiser, that fundraising team conducted tests to replace Jimmy, the
>>> fundraiser started and look who showed up back on the first week and all
>>> that testing didn't change the biggest revenue draw since the beginning
>> of
>>> WMF fundraising. Yes, there were more banners but it really didn't take
>>> away from Jimmy, I have the impression that you can probably put server
>>> kittens and lol cats on the banners, and you would have the same or
>> better
>>> results than the ones that were tried.
>> The WMF's conclusions about what banners work best are based on
>> extensive testing. What are yours based on?
>
> My guts.
>
> BTW How have those tests worked out? You know the ones that went on for
> months before the fundraiser to replace Jimmy.
>
> Regards
> Theo
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