[Foundation-l] Wikimedia Brand Survey Analysis

[Brion Vibber]

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Anthony wrote:
> On 7/5/07, Brion Vibber <brion at wikimedia.org> wrote:
>> Just a data point from a practical perspective: we get blank looks when
>> we tell people we're "the Wikimedia Foundation", versus wide eyes and
>> bright smiles when we tell people we're "Wikipedia". The latter is a lot
>> nicer to get when we're asking for something. :)
>>
> Doesn't that suggest that Wikipedia should be self-governing or at
> least in control of its own funds?

Nope. It suggests that choosing to name the company with a new, unknown
name ("Wikimedia") instead of our well-known brand name ("Wikipedia")
might not have been a good move after all.

> If people are giving you something
> because they want to help Wikipedia, then that something should be
> used toward Wikipedia, not some other project.

That might be true if people thought there was a difference between the
various projects we do, or if they thought that we shouldn't ever do
anything other than encyclopedia pages. On the contrary, though, people
often recommend we do additional things.

- -- brion vibber (brion @ wikimedia.org)
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