[WikiEN-l] FTC Guides Governing Endorsements, Testimonials

[Durova]

The report on National Public Radio the other day stated it was unlikely the
FTC would be very aggressive about this.  Yet the piece's principal focus
was bloggers.  It'd be an interesting question how they'd handle the matter
when it bleeds over to Wikipedia.

On Thu, Oct 8, 2009 at 4:32 PM, David Gerard <dgerard at gmail.com> wrote:

> 2009/10/8 Fred Bauder <fredbaud at fairpoint.net>:
>
> > This may apply from time to time to certain of our editors.
> > http://www.ftc.gov/opa/2009/10/endortest.shtm
>
>
> Yes. It actually came up in a discussion of a particular company who
> are known to employ astroturfers via their PR company.
>
> The catch will be whether the recommendation has any teeth, i.e. if
> the FTC shows any practical signs of caring in the slightest. We'll
> see.
>
>
> - d.
>
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