[WikiEN-l] FTC Guides Governing Endorsements, Testimonials

[David Gerard]

2009/10/8 Fred Bauder <fredbaud at fairpoint.net>:

> This may apply from time to time to certain of our editors.
> http://www.ftc.gov/opa/2009/10/endortest.shtm


Yes. It actually came up in a discussion of a particular company who
are known to employ astroturfers via their PR company.

The catch will be whether the recommendation has any teeth, i.e. if
the FTC shows any practical signs of caring in the slightest. We'll
see.


- d.