[WikiEN-l] FTC Guides Governing Endorsements, Testimonials

David Gerard dgerard at gmail.com
Thu Oct 8 23:32:39 UTC 2009

2009/10/8 Fred Bauder <fredbaud at fairpoint.net>:

> This may apply from time to time to certain of our editors.
> http://www.ftc.gov/opa/2009/10/endortest.shtm

Yes. It actually came up in a discussion of a particular company who
are known to employ astroturfers via their PR company.

The catch will be whether the recommendation has any teeth, i.e. if
the FTC shows any practical signs of caring in the slightest. We'll

- d.

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