http://www.adweek.com/aw/content_display/news/digital/e3i615140fc749e4798425e1349881c51f3 Of course, at this moment it's a Twitter search on the word "skittles" instead. Leading to: http://uk.techcrunch.com/2009/03/02/skittles-the-cause-of-all-world-evil-or-just-clever-marketing/ - d.