[WikiEN-l] Watch out Wikipedia, here comes Britannica 2.0

[Ray Saintonge]

Keith Old wrote:
> "In a move to take on Wikipedia, the *Encyclopedia Britannica* is inviting
> the hoi polloi to edit, enhance and contribute to its online version.
>
> New features enabling the inclusion of this user-generated content will be
> rolled out on the encyclopedia's website over the next 24 hours, *
> Britannica's* president, Jorge Cauz, said in an interview today." (More in
> story)
>   
What's their business plan?  Vetting the information to the standards 
they profess is going to take a considerable staff to keep up with the 
work that could in theory come their way.

What will be their revenue source to sustain all this?  There's a 
limited market for multi-volume dead-tree encyclopædias, and depending 
on advertising revenues in the middle of a global financial is not very 
secure.  Maybe a sugar-daddy with bottomless pockets and insatiable vanity?

Ec