[WikiEN-l] Bigger or Better

[Marc Riddell]

on 7/26/08 2:46 PM, Rob at gamaliel8 at gmail.com wrote:

> On Sat, Jul 26, 2008 at 2:10 PM, Marc Riddell
> <michaeldavid86 at comcast.net> wrote:
>> Interesting statement by Jim Skinner, CEO of McDonald's on CNN today. He
>> said one of the biggest reasons McDonald's is doing so well during the
>> recent economic slowdown is their change of focus from being bigger, to
>> being better.
> 
> So what's better about McDonald's now?
> 
For one thing (and what's important in their world) their bottom line has
stayed strong - even grown - where others are struggling. And, thanks to
some new leadership in that direction, they are placing more emphasis on the
quality of their workplace environment. Starbucks is another example of
another company rethinking its philosophy.

Bottom line? If you want a customer to return, you give them a quality
product. If you want a good employee to stay, you give them a quality
workplace.

Marc