[Gendergap] Incentive programs and wikicups: Effectiveness?

[Laura Hale]

Has anyone done any research or know of any research that has looked into
the effectiveness of incentive programs like British Museum at
http://en.wikipedia.org/wiki/Wikipedia:GLAM/BM/Featured_Article_prize ?  Or
into the effectiveness of wikicups like Bacon at
http://en.wikipedia.org/wiki/Wikipedia:WikiProject_Bacon/Bacon_WikiCup/2012?
 Do they spur collaboration?  Do they engage new audiences that may
not
otherwise have worked on content or similar content?

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