[Foundation-l] Hypothetical project rebranding Wikimedia

[Tobias Oelgarte]

Am 08.09.2011 17:12, schrieb Ilario Valdelli:
> On Thu, Sep 8, 2011 at 5:06 PM, Tobias Oelgarte
> <tobias.oelgarte at googlemail.com>  wrote:
>> Usually you will find rebranding as part to improve your already
>> destroyed image. If your image is good, your won't create a new brand
>> and start from the beginning. Is our image so bad that we would need a
>> restart? Otherwise we only loose some part of that, what we already
>> achieved, considering our image.
>>
>> I share your opinion that this logo sucks. No one without an real
>> interest will understand why we have such different lines inside the
>> logo. Additionally it is hard to print (blue, light gray).
>>
>> Tobias
> I think that this study helps us to understand that there is no brand
> to represent all projects.
>
> Most of all for communication matters or to explain that Wikipedia has
> sister projects, we are used to create the "planetary system" of
> Wikipedia with all other logos around it.
>
> Basically there is no brand and no name or no communication facilities
> to use one logo for all projects and to explain that Wikipedia is not
> only Wikipedia.
>
> Ilario
>
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In that case it has already one problem. It is not bad as an layout for 
the current projects. But projects come and go. In case of Wikimedia 
projects the number increased over time. Will this concept still work if 
we add more projects? Is it something that could represent all the 
future projects? I don't see that it might be extensible, without 
reinventing the brand again.

Tobias