[Foundation-l] No, even a couple of Google ads on each page would be a fatally bad idea

Thomas Dalton thomas.dalton at gmail.com
Sun Nov 7 16:12:27 UTC 2010


On 7 November 2010 16:05, Anthony <wikimail at inbox.org> wrote:
> On Sun, Nov 7, 2010 at 11:03 AM, Thomas Dalton <thomas.dalton at gmail.com> wrote:
>> On 7 November 2010 15:50, Fred Bauder <fredbaud at fairpoint.net> wrote:
>>> We use a tab at the top of the article to link to the ad page. No one has
>>> to click on it; but if you're looking for buying, or investigating
>>> products, you will.
>>
>> The click-through rate would be tiny and therefore so would the revenue.
>
> I would think the click-through rate would be above-average.  People
> who want ads are more likely to click on those ads (also less likely
> to be using ad-blocking software).

They won't be people that want ads, though. They'll be people that
want ad revenue for us. If they click, they'll be clicking to get us
revenue and not actually buying, which advertisers stopped falling for
years ago.



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