[Foundation-l] Fundraising Promotion and Job Opening

David Gerard dgerard at gmail.com
Thu Sep 17 22:22:31 UTC 2009


2009/9/17 Michael Peel <email at mikepeel.net>:

> This doesn't seem quite right to me. "average" donors may financially
> be worth less in each donation, but remember that there's a lot more
> of them, and they're more likely to give repeat donations. Also,
> there's more to "worth" than just financial, e.g. in good will /
> spreading the word.


It's generally a sort of power-law graph, like so many things are.

http://en.wikipedia.org/wiki/Power_law

They're all worth chasing at all levels.


- d.



More information about the foundation-l mailing list