[Foundation-l] Designs and other fundraiser updates

[Ziko van Dijk]

Hello Erik,
Thank you for the information and in general the openess of WMF on these
matters.

The drafts seem OK to me.

I would like to make a general point, similar to Delphine:
To different language communities, Wikipedia may mean different things or
stand for different values. For a speaker of English or German, WP is useful
at school or at profession ("need"). Talking to speakers of a "weak"
language e.g. without a nation state, like Latin or Luxemburghese or
Rumantch, it may make more sence to stress out idealistic motives to support
Wikipedia.

And, English Wikipedia is a fact, an existing encyclopedia. For "weak"
languages, again, their tiny Wikipedia language edition is still something
only to become an encyclopedia. This should be considered in foundraising
rationales presented to the different kinds of language communities, in the
"localization" as Delphine said.

Ziko


2008/10/22 Erik Moeller <erik at wikimedia.org>

> Those of you checking Meta may have noticed that there are a few
> designs uploaded for feedback from translators:
>
> http://meta.wikimedia.org/wiki/Fundraising_2008/design_drafts
> http://meta.wikimedia.org/wiki/Fundraising_2008/benefactors
>
> With the exception of the usual copyrights and trademarks on Wikimedia
> logos & marks, these designs are CC-BY-SA. They are still prototypes
> that we are hoping to implement using the existing skin/translation
> system on wikimediafoundation.org.
>
> Translation has also begun on the key messages of the campaign --
> thanks to everyone who is helping. Rand Montoya is managing the
> fundraiser this year, and will post more detailed updates as things
> progress. Please do feel free to add first feedback to the above
> pages.
>
> We're currently planning to launch the fundraiser in early November,
> and it will run until late January. The "Ask" of the fundraiser will
> be a campaign goal of $6M, which matches the budgeted expenses for the
> current fiscal year. It does not include the budgeted contingency,
> which we hope to meet through other revenue streams (e.g. business
> development). We will count gifts received or committed in this fiscal
> year prior to the launch of the fundraiser as "leadership gifts". That
> means that the fundraising thermometer will literally be filled up (at
> current count by about $2M), and we hope to raise the remaining
> difference.
>
> We will also count any major gifts received during the fundraising
> period against the thermometer. So, for campaign purposes, we will not
> distinguish between small gifts and major gifts. We may special case
> any significantly restricted grants received during the time period,
> depending on the nature of the grant.
>
> Some of the other important changes this year:
>
> * The fundraiser is supported by our brand-spanking new open source
> donation database, CiviCRM. We are also setting up the CiviMail
> component to auto-confirm donations with an e-mail "Thank you" and to
> email past and future donors.
> * We have developed a fundraising agreement for chapters, which
> commits us to mutual reporting obligations and commits chapters to
> invest 50% of revenue from the online fundraiser in activities agreed
> upon with WMF (e.g. hiring a developer, buying a server, obtaining a
> legal study, sending us money).
> * We are implementing a new version of the CentralNotice campaign
> management system that supports scheduling & use of different banners.
> We are also hoping to have tracking of where donors are coming from in
> place (possibly not quite at launch) to do proper A/B testing on a
> number of designs.
> * As you can see on the above link, we'll have a bunch of sitenotices
> ready to go, and will develop further variants and iterations during
> the fundraiser. Other interesting updates (blog, quotes, etc.) are
> hoped for and planned. Hopefully basic live reporting will be in place
> from the start.
> * We'll have neat banners & buttons for blogs ready to go, and we'll
> encourage people to remix them.
> * Jay & Frank are working on outreach and messaging. For example, we
> hope to have some radio public service announcements this year, and
> Frank is planning an international outreach event to support the
> fundraiser.
> * We will have continued major gifts solicitation, now with support of
> Rebecca Handler, Head of Major Gifts. Sara Crouse is actively managing
> relationships with foundations and ongoing grants development.
>
> There will be no scrolling marquees this year, no third party logos in
> the sitenotice, and the notice will continue to be collapsible for
> signed in users. There will, as always, be a detailed Q&A, a draft
> version of which we'll post publicly later this week. :-)
>
> More soon,
> Erik
> --
> Erik Möller
> Deputy Director, Wikimedia Foundation
>
> Support Free Knowledge: http://wikimediafoundation.org/wiki/Donate
>
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-- 
Ziko van Dijk
NL-Silvolde