[Foundation-l] Site Notices Phase 2 - Annual Fundraiser 2008

[Robert Rohde]

I realize that many of the people working on this are new, but have
you given any thought to replicating / updating the "Personal Appeal"
approach from 2005.  Adjusted for changes in traffic, there is a good
argument that the "Personal Appeal from Jimbo Wales" (last portion of
Q4 2005 fund drive) had a higher response rate than any of the others
that have been tried during the last several years.

http://wikimediafoundation.org/wiki/Personal_Appeal
http://en.wikipedia.org/w/index.php?title=MediaWiki:Sitenotice&oldid=33615576

Only the early phase of Q3 2005 got similar play:

http://en.wikipedia.org/w/index.php?title=MediaWiki:Sitenotice&oldid=21666716

You'll notice that both of those turn on the "Wikipedia needs your
help" meme that has worked well this time as well.

-Robert Rohde


On Tue, Nov 25, 2008 at 4:19 PM, Rand Montoya <rmontoya at wikimedia.org> wrote:
> Hey All--
>
> There has been a lot of good feedback on the first set of site notices and we've taken those ideas and, I think, done a pretty good job of implementing fixes across projects and languages. The tech team has done fabulous work.
>
> You can see a brief statistical summary of the Phase I notices here:
> http://blog.wikimedia.org/2008/11/25/wikimedias-fundraiser-which-banners-click/
> Please feel free to comment in the blog. We're going to be doing some short term testing of some minor tweaks to the Phase I notices soon.
>
> Which brings us to Phase 2. We are trying to juggle two separate concepts in designing the site notices: 1) we want our viewers and visitors to see and understand that their donations are important to the mission of Wikimedia Foundation and 2) we want our visitors to be stimulated into giving without being too disruptive.
>
> As such, Phase 2 drafts can be found here: http://meta.wikimedia.org/wiki/Fundraising_2008/design_drafts. We are
> attempting to re-define the space in a different manner to encourage those who have not yet donated. The Quotes site notice will have 6 different quotes (all translated, we hope) rotated in.  We will continue the same wiki project specific coding and current collapse/expand features that we have now.  These are just drafts.
>
> Please comment on the page or in the discussion section. I'm also happy to hear any suggestions that you might have. Post your designs or drafts as well.
>
> Phase 2 notices will go live the week of December 1st...pending the time needed by our volunteer translators and the tech team.
>
> Phase 3 (slate for mid December) will focus on an end-of-campaign push and might include video elements.
>
> On a side note, we updated our comparative statistical presentation: http://wikimediafoundation.org/wiki/Special:FundraiserStatistics.  These charts compare 2007 vs. 2008 including only gifts of less than or equal to $10,000.
>
> -Rand Montoya
> Head of Community Giving
>
> --
> Rand Montoya
> Head of Community Giving
> Wikimedia Foundation
> www.wikimedia.org
> Email: rand at wikimedia.org
> Phone: 415.839.6885 x615
> Fax: 415.882.0495
>
>
>
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