[Foundation-l] Advertisement and service at the same time
David Goodman
dgoodmanny at gmail.com
Thu Mar 20 23:50:23 UTC 2008
We have already an excellent way of accomplishing this--the isbn link
goes to a page from which he can directly go to amazon or whatever
other online book dealer or library desired. That's the spam-free way
to do this.
On Thu, Mar 20, 2008 at 3:18 PM, Brion Vibber <brion at wikimedia.org> wrote:
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> Florence Devouard wrote:
> > Would it make a difference...
> >
> > if an advertisement is only there to reach out to the attention of the
> > reader, and is only beneficial to the one paying for the advertisement
> > (eg, a Ford ad on a Toyota article)
> >
> > or if the advertisement also was a bringing a benefit to the reader ?
> >
> > I ask the question because my husband opinion is very clear on the
> > matter. When he reads an article about a BOOK, he would like that we
> > provide as a service, a link to a website where he can directly buy the
> > book. Typically, an Amazon link. It would be an advertisement of course,
> > but it would bring a service to the reader. It would not be a
> > GoogleAds.
>
> Advertising brokers such as Google already attempt to make ad selection
> based on contextual information as relevant to the reader as possible --
> there is a direct commercial advantage for them to provide ads that
> readers will want to click on.
>
>
> > We would be able to exactly select which articles we want
> > the ad to be on (for example, all articles about books. all articles
> > about DVD). It is not damaging the NPOV of the article. It could be
> > identified in a special area. Deals could be made with one, or several
> > providers. It would bring some money, but not huge amounts of money (who
> > could disrupt the organization...).
>
> That sort of direct dealing with individual advertisers and articles is
> *exactly* the sort of thing that would be considered suspicious.
>
> - -- brion vibber (brion @ wikimedia.org)
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--
David Goodman, Ph.D, M.L.S.
http://en.wikipedia.org/wiki/User_talk:DGG
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