[Foundation-l] Advertisement and service at the same time

[Brion Vibber]

-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1

Florence Devouard wrote:
> Would it make a difference...
> 
> if an advertisement is only there to reach out to the attention of the 
> reader, and is only beneficial to the one paying for the advertisement 
> (eg, a Ford ad on a Toyota article)
> 
> or if the advertisement also was a bringing a benefit to the reader ?
> 
> I ask the question because my husband opinion is very clear on the 
> matter. When he reads an article about a BOOK, he would like that we 
> provide as a service, a link to a website where he can directly buy the 
> book. Typically, an Amazon link. It would be an advertisement of course, 
>   but it would bring a service to the reader. It would not be a 
> GoogleAds.

Advertising brokers such as Google already attempt to make ad selection
based on contextual information as relevant to the reader as possible --
there is a direct commercial advantage for them to provide ads that
readers will want to click on.

>  We would be able to exactly select which articles we want 
> the ad to be on (for example, all articles about books. all articles 
> about DVD). It is not damaging the NPOV of the article. It could be 
> identified in a special area. Deals could be made with one, or several 
> providers. It would bring some money, but not huge amounts of money (who 
> could disrupt the organization...).

That sort of direct dealing with individual advertisers and articles is
*exactly* the sort of thing that would be considered suspicious.

- -- brion vibber (brion @ wikimedia.org)
-----BEGIN PGP SIGNATURE-----
Version: GnuPG v1.4.8 (Darwin)
Comment: Using GnuPG with Mozilla - http://enigmail.mozdev.org

iEYEARECAAYFAkfiuHoACgkQwRnhpk1wk46vDwCg3vwmPOnGJ1dH55JUwzfA5eTA
GMUAoKaHsTyqGpk8JiennvjYwOJh3BGn
=Ifty
-----END PGP SIGNATURE-----