[Foundation-l] Fundraising totals as of Oct 7, 2007 @ 5:00 PM (EST)

[Justin Senseney]

Both of these are excellent suggestions.  The current fund raising drive
seems like what any website would do to generate more revenue.  The
suggestions of matching donations and a home-grown campaign are good because
they incorporate another other side of WMF, that of the non-profit.

Justin

On Nov 9, 2007 4:25 PM, Brian <Brian.Mingus at colorado.edu> wrote:

> Another important thing to consider is that the online advertising
> industry
> has a lot to teach about this. They have turned conversions from an art to
> a
> science, with systematic methods of relocating advertising banners,
> repositioning them, recoloring them, restyling them, rewording them, until
> the best equilibrium is found. Perhaps the home-grown and less
> professional
> feel of previous donation campaigns were more effective than the current
> professional appeal. You would need to test each on a sample of visitors
> and
> compare the conversions. This is just an example. Systematic
> experimentation
> will almost certainly improve the numbers.
>
> On Nov 9, 2007 4:18 PM, Brian <Brian.Mingus at colorado.edu> wrote:
> Another important thing to consider is that the online advertising
> industry
> has a lot to teach about this. They have turned conversions from an art to
> a
> science, with systematic methods of relocating advertising banners,
> repositioning them, recoloring them, restyling them, rewording them, until
> the best equilibrium is found. Perhaps the home-grown and less
> professional
> feel of previous donation campaigns were more effective than the current
> professional appeal. You would need to test each on a sample of visitors
> and
> compare the conversions. This is just an example. Systematic
> experimentation
> will almost certainly improve the numbers.
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