[Foundation-l] Fundraising totals as of Oct 7, 2007 @ 5:00 PM (EST)

Brian Brian.Mingus at colorado.edu
Fri Nov 9 21:25:18 UTC 2007

Another important thing to consider is that the online advertising industry
has a lot to teach about this. They have turned conversions from an art to a
science, with systematic methods of relocating advertising banners,
repositioning them, recoloring them, restyling them, rewording them, until
the best equilibrium is found. Perhaps the home-grown and less professional
feel of previous donation campaigns were more effective than the current
professional appeal. You would need to test each on a sample of visitors and
compare the conversions. This is just an example. Systematic experimentation
will almost certainly improve the numbers.

On Nov 9, 2007 2:18 PM, Brian <Brian.Mingus at colorado.edu> wrote:

> The second is - what the heck is wrong with our readers, or us, that -
> > even though a) we have so much more content, b) said content is even better
> > than before, and c) there are ever more people reading and otherwise making
> > use of our stuff - the drive is doing *worse* than last year, even in
> > absolute dollar amounts?
> There is nothing wrong with our readers. We are failing to persuade them
> to donate. IMO, the highest priority should be finding corporate or other
> investors willing to do matching (preferably _before_ starting the public
> fundraiser!)
> /Brian

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