[Foundation-l] Think different

[Florence Devouard]

Delphine Ménard wrote:
> On 5/10/07, Samuel Klein <meta.sj at gmail.com> wrote:
>> Wikipedia.  Encyclopedic knowledge, by everyone, for everyone.
> 
> 
> Wikimedia. Let a little something wiki come your way...
> 
> Delphine
> 

Hmmm. Well, no.

Imagine that we had a tagline... identical for all projects.
All projects have their identities, their name, their logos (as 
community wishes it), but same tagline, because basically, we want only 
the same thing, right ?

Something like (just example) "Knowledge for all" (this one is actually 
boring, that is for the example)

Then, even though all of our projects have different names, they get 
united by a common tagline.

Wikipedia. Knowledge for all

Wikibooks. Knowledge for all

Wiktionary. Knowledge for all


etc...

Right now, I believe only Wikipedia has a sort of tag line, less and 
less used it seems

Wikipedia, the free encyclopedia.

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On the way to my kids place... there is a line of fruit trees; Perhaps 
30 of them next to each other, in line.
In winter, they all look the same.
Then, around march-april, they all blossom before they get leaves.
All of them are a beautiful pink. But one. Just one. White. Entirely 
white in the pink line.

Clearly a mistake from the gardening center.

Each spring, I look at this beautiful line of trees, with the unique 
white, and my thought is

"think different".

And each time I think of Apple. And I wonder if there is a place to 
submit photographs to Apple, to represent the "think different".

Some taglines never make hits. Some taglines enter the common language.
They must not be boring long sentences, but very short.

Example
Volvo, for life
Nike, just do it
Melts in your mouth, not in your hands, Smarties (this one is cool, 
because the brand name is different according to countries, but the 
tagline is known worldwide)
Cialis, Will you be ready?

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Actually, if we do not go for a common tag line, I think we should find 
a meme. If not a tagline, it might be a mascot (something mentionned in 
the history, look at logo discussion back in 2002). Of a buzz word. Or a 
tune. Or an icon. Something simple... which will make everyone think of 
the wikimedia projects.

Ant