[Foundation-l] Rethinking brands

Titoxd@Wikimedia titoxd.wikimedia at gmail.com
Tue May 8 20:52:29 UTC 2007

You also dilute the value of the Wikipedia brand itself. Currently, it is
associated most strongly with an encyclopedia; if you change that (e.g.
"Wikipedia Species", "Wikipedia News", then the brand itself becomes less
focused. Using the sword of name recognition goes both ways.


-----Original Message-----
From: foundation-l-bounces at lists.wikimedia.org
[mailto:foundation-l-bounces at lists.wikimedia.org] On Behalf Of Erik Moeller
Sent: Tuesday, May 08, 2007 4:41 AM
To: Wikimedia Foundation Mailing List
Subject: Re: [Foundation-l] Rethinking brands

> Currently, many
> projects are trying (and not rarely succeeding) to get their own
> identity, with their own plans and functions. By renaming them to
> "Wikipedia something", we would be telling them that that is not the
> way we want to go.

I understand the emotional reasons for projects to have their "own
identity," rather than being directly associated with Wikipedia
through their name. What are the rational ones?

Peace & Love,

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