[Foundation-l] Rethinking brands

Andre Engels andreengels at gmail.com
Tue May 8 12:00:46 UTC 2007

2007/5/8, Erik Moeller <erik at wikimedia.org>:
> > Currently, many
> > projects are trying (and not rarely succeeding) to get their own
> > identity, with their own plans and functions. By renaming them to
> > "Wikipedia something", we would be telling them that that is not the
> > way we want to go.
> I understand the emotional reasons for projects to have their "own
> identity," rather than being directly associated with Wikipedia
> through their name. What are the rational ones?

The rational one is that many projects feel that they are an
independent project with its own goals and functions, and not an
auxiliary project to Wikipedia. Which they would look like under your

Andre Engels, andreengels at gmail.com
ICQ: 6260644  --  Skype: a_engels

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